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The first-ever Pharmaceutical Multi-Channel Marketing Strategy Conference is set to take place in Philadelphia, Pennsylvania, on April 24-25, 2014, fulfilling the demand among healthcare marketing professionals for an industry-specific meeting featuring top leaders and latest trends in the pharmaceutical space.
The conference, hosted by Q1 Productions, will feature sessions and interactive panel discussions addressing top concerns within pharmaceutical marketing, including the most effective marketing techniques to increase e-prescribing, the impact of marketing and shifting healthcare models, and developing content for increasingly complex channels. Nearly two dozen distinguished marketing strategy professionals from within the industry are scheduled to speak, including Stephen Klaschka of Boehringer Ingelheim, Tammy Smalls of GlaxoSmithKline, and Paul Kaiser of Novartis.
"As our understanding shifts on who our 'customers' are or will be, we face ever new opportunities to engage and connect, which keeps our jobs dynamic, challenging and fun," said Klaschka. "The topics of discussion at this conference will illustrate the measures that allow large organizations to create a sustainable and customized system that unleashes the innovative potential of their employees and networks inside and outside the organization."
The event is sponsored by Global Channel Marketing Solutions, a multi-channel marketing company specializing in strategic planning, development, implementation, and optimization of marketing campaigns across all channels.
For more information about the Pharmaceutical Multi-Channel Marketing Strategy Conference or to register for the meeting, please visit our website.
Article adapted by Medical News Today from original press release. Click 'references' tab above for source.
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Productions, Q1. "Inaugural Pharmaceutical Multi-Channel Marketing Strategy Conference, April 24-25, 2014, Philadelphia, Pennsylvania." Medical News Today. MediLexicon, Intl., 31 Jan. 2014. Web.
7 Mar. 2014. <http://www.medicalnewstoday.com/releases/272047>
Productions, Q. (2014, January 31). "Inaugural Pharmaceutical Multi-Channel Marketing Strategy Conference, April 24-25, 2014, Philadelphia, Pennsylvania." Medical News Today. Retrieved from
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