The Marcus Evans Group is proud to present the 10th annual EuroPack Summit, Which brings together 60 senior executives from leading Pharmaceutical, Food & Beverage, Cosmetics, and Personal Care manufacturers with ultimate packaging decision making power.

The EuroPack Summit will be held at the Grand Real Villa Italia Hotel & Spa in Cascai, Portugal. With over 10 presentations, case studies and roundtable discussions from renowned practitioners and decision makers in the packaging industry. The Summit will feature keynote address from the world's leading minds, including:

  • Dr. Martin Zethoff, Director Global Packaging Technology Laundry & Home Care, Henkel
  • Hitesh Bagai, Senior Manager, Design Experince, Imperial Tobacco
  • Shira Rosen, Packaging Development Manager, Strauss Group
  • Ulrik Skovgaard Rasmussen, Innocator & MD, GrowersCup
  • Annika Olsson, Professor, Packaging, Logistics & Vice Dean Innovation & Collaboration at the Engineering Faculty, Lund University
  • Reinaldo Tavares, Diary European Packaging Director, Danone Nutricia Research

A few of the topics that we will be discussing:

Get a Seat at the Table: Gaining a Spotlight on the Corporate Stage to Maximize Package Effectiveness while Building Extra Influence and Credibility

Dr Martin Zethoff, Director Global Packaging Technology Laundry & Home Care, Henkel

The development and launch of a product is a process that involves several functions at different stages. The trouble starts when these functions do not interact, but work in isolation and only touch base for the occasional brief. Packaging, in particular, is sometimes seen as a final add-on that can be dealt with late in the process. This approach may jeopardize the effectiveness of the packaging proposition and, ultimately, the product success. Early communication is essential to fully leverage the product potential; however, real cooperation is only achieved if employees are coached and allowed to overthrow behavioral resistance to change.

  • Involving marketing, packaging and production people early in the process to maximize the functional workflow
  • Training and engaging your staff to promote a culture of collaboration and make sure that the best ideas are built upon
  • Establishing packaging as an integral part of product launch within a winning commercial strategy
Uncharted Waters: Embarking on an Entrepreneurial Journey from Technology to the Brands and Packaging Continents

Sander de Jonge, Founder, Charlie's Natural Soda In this presentation, Sander De Jonge will share his personal journey as an entrepreneur with a technology background and a brand creator with a keen eye for crafting a powerful packaging experience. Sander will share insights on his successful venture integrating packaging design with technology at 94 Wines, as well as creating and launching a new soda brand with a unique market positioning.

  • Gaining a unique perspective on an entrepreneurial journey by telling real-life packaging stories
  • Skillfully combining the physical with virtual packaging to add emotional value for the consumer
  • Embedding packaging within a new product development to achieve strong brand positioning and win-in all the parties involved in the launch
  • Cutting through the packaging regulation thicket when developing a new brand

The EuroPack Summit is a premier meeting point for leading packaging CFOs, COOs, CIOs, Heads & Directors of Labeling, Branding, R & D Packaging, Design, Packaging Technology and Sustainability. This two-day experience will provide you with key issues others are facing in the industry, informative industry solutions and actionable ideas.

Further information can be found here.