How do we meet our customers' needs with still decreasing organizational resources?
Failed new product launches often result in huge financial losses to a company and run the risk of a long-term loss of organizational credibility. Companies may find themselves spending an exorbitant amount of time attempting to stay on top of problems that occur in product development, keeping up with new advancements, and dealing with regulations that can often change from one day to the next. While attempting to stay one step ahead, a business can never afford to neglect to meet the needs of their customer base. This can be a daunting task that may seem insurmountable at times.
Teleflex Director for Strategic Corporate Development, Regina Earnest, will be the speaker for an invaluable discussion on how this global company committed to providing the highest quality of medical devices around the world. The company adopted as the best possible way to capture the voice of the customer: prioritizing and categorizing their needs, and implementing them into their new product development pipeline.
This process is based on a large sample size of both qualitative and quantitative customer feedback and enables them to objectively evaluate and prioritize existing as well as new project solutions and ensure that any new product solution comes with a true value proposition for their customers. In addition, this method allows the company to focus its resources on projects that objectively provide the most value to their customers.
Join Regina at the 2nd Annual Medical Devices Project, Product, and Portfolio Forum on the 1st - 2nd of October 2014 in Berlin, Germany. This Forum will serve as your practical guide through the trends surrounding the medical device sector and will include discussions on organizing an effective R&D office, technological advancements you should pay attention to, protecting your devices from cyber attacks, setting up your processes in accordance with the upcoming regulatory changes, developing your IP strategy to support your business model and much more.