A revolutionary new mobile app and EE's 4G network are helping London's Air Ambulance save lives by reducing the time it takes to dispatch the charity's advanced trauma teams by up to two minutes. Developed by mobile app developer Mubaloo and EE, the UK's most advanced digital communications company, the app increases emergency dispatch efficiency by automatically providing London's Air Ambulance trauma teams with incident information via EE 4G to help them reach patients quicker than ever before.

Out of the 5,000 emergency 999 calls that the London Ambulance Service emergency operations centre receives each day, a paramedic dispatches London's Air Ambulance advanced trauma teams to around 2,000 patients every year. The trauma team responds using a helicopter by day and rapid response cars by night or in adverse weather. The app, which runs on 4G tablets, has reduced the time it takes for London's Air Ambulance to dispatch trauma teams by up to two minutes, with rapid response cars now being dispatched in as little as 10 seconds with all crucial incident and navigation data in hand.

Details of the incident are now transmitted directly over 4G to trauma teams via the app, including incident information, navigation details with real-time flight and route data, allowing doctors and paramedics to focus on getting to the patients as quickly and safely as possible.

The creation of the customised app by Mubaloo is the latest development of a long running relationship between London's Air Ambulance and EE. The two companies have been working together for 18 months, developing new ways of using 4G to boost efficiencies and helping to save the lives of Londoners and visitors to the capital.

Dr Gareth Grier, London's Air Ambulance, said: "Out of the 5,000 emergency calls that are received by the London Ambulance Service every day, we typically see six patients whose injuries are so critical that they need additional specialist treatment on-scene before they get to hospital. Even reducing the time we take to get to our patients by 10 seconds could, in some instances, mean the difference between life and death."

Gerry McQuade, Chief Marketing Officer at EE, said: "This is a fantastic example of how 4G and mobile technology is helping organisations to improve performance, even in the most critical applications such as emergency services and healthcare. In the hands of the brilliant London's Air Ambulance team, the speed and reliability of EE's 4G network combined with a bespoke application by EE Customised Apps partner Mubaloo, is creating crucial efficiencies that are actually helping to save lives."

Sarah Weller, Managing Director London, Mubaloo said: "London's Air Ambulance is a truly mobile operation, providing mobile care and assistance to those most in need. Like many organisations, there are operations and processes that are unique to London's Air Ambulance. With 4G helping to improve the speed of third party apps, it was clear that taking a custom approach would deliver further benefits. EE's 4G network means the app has a reliable, direct data connection to ensure it is always updated with the right information. The app has led to improvements across London Air Ambulance's critical processes, with the time savings being passed to the people who need it the most, the patients."

EE and Mubaloo have developed the app for London's Air Ambulance by studying and understanding the dispatch process in detail, including reviewing how data from 999 calls is processed, the on board requirements of the helicopter response team and the navigation challenges the London's Air Ambulance road response teams face.

The app is the first of its kind in the world and further cements the reputation of London's Air Ambulance as a leader at the forefront of innovation in pre-hospital medicine. The app is an example of EE Customised Apps in which EE and mobile app partner Mubaloo build bespoke, intuitive apps that integrate with businesses' existing systems to improve efficiencies and business performance.

London's Air Ambulance has been serving the capital for 26 years and has treated over 32,000 critically ill patients. The charity has only one emergency medical helicopter and is currently fundraising for a vital second helicopter. Donate and watch your helicopter being built at http://www.yourhelicopter.london/ or Text HELICOPTER to 70800 to donate £5 now.