The inaugural World Congress mPharma Summit will take place July 21 - 22, 2015 at the Seaport Hotel in Boston, MA. The summit will explore ways to leverage the benefits of mobile innovation in your digital marketing strategy.
mPharma convenes pharmaceutical, biotech, and medical device marketing and communications leaders to discuss digital - particularly mobile - strategy development across consumer and HCP verticals.
Get insight from Pharmaceutical, Biotech, and Device Leaders to:
- Drive value for physicians by closing the link between personal and non-personal promotion
- Let consumer need dictate the most appropriate digital channel for your message
- Leverage social media platforms to increase brand visibility
- Develop tactics that streamline internal review processes
- Understand current mobile app and medical device guidance
- Rethink your omni-channel strategy to enhance interaction across multiple channels
Co-Director, Center for Assessment Technology and Continuous Health (CATCH) at Massachusetts General Hospital, Stanley Shaw, MD will be giving an Innovation Address titled "Beyond Mobile Marketing - See How Mobile Apps are Redefining Clinical Research." During this session, Dr. Shaw will discuss app development using a novel mobile platform. Attendees will understand how collecting enough personal health data during a clinical study increases the body of knowledge around a disease and benefits patients, providers, and pharmaceutical companies who gain a better understanding of their customers. The session will also:
- Discuss a groundbreaking new way to collect health data in clinical studies using an app built on top of Apple's ResearchKit
- Evaluate opportunities to empower consumers to better manage long-term disease
- Understand the implications for life sciences companies - How can using a mobile app in clinical research improve the drug and device development process?
The mPharma Summit will include single-track keynote addresses, case study presentations and interactive panel discussions that will be delivered by marketing/sales/strategy/digital executives from companies such as: Digital Health Coalition, Alcon Laboratories, Biogen, Daiichi Sankyo, Genzyme, Lilly, Novo Nordisk, Pfizer, Shire, Takeda Pharmaceuticals and more.
For more information about the agenda, pricing and registration information, please visit: www.worldcongress.com/mPharma
Space is limited. For an immediate reservation, please call 781-939-2400 to reserve your seat today. Mention Priority Code MNTNEWS to take $300 off your early registration (*not valid toward government rate; may not be combined with any other offer).