Announcing The New BackCare Baby & Child Care Bag

Main Category: Back Pain
Also Included In: Pregnancy / Obstetrics
Article Date: 01 Feb 2006 - 22:00 PDT

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BackCare is delighted to announce the arrival of its new backpack for adults caring for young children. The Active BackCare Childcare bag has been developed especially to address some of the back problems that may arrive with a new baby. Designed by Caring Touch in conjunction with BackCare, the national charity for healthier backs, the bag is based on the already highly acclaimed Active BackCare school backpacks and utilises the same style of patented back panel. This heavily padded panel has a unique curved base, which when worn correctly enables the carrier to support the load and reduce the strain on neck and shoulders.

Back pain can be caused by poor posture and lifting or carrying of heavy objects, it's well known that the extent of equipment needed when out and about with a baby can weigh more than the baby itself! Excessive and uneven loads can accelerate the degenerative process on the intervertebral discs and ligaments, which can increase the risk of back trouble and permanent deformation of the spine.

Not obviously a baby changing bag, the Backcare Baby and Childcare Bags will be useful for many years by mums and dads and childminders of all ages. The shoulder straps are fully adjustable with quick release buckles and are softly padded to reduce pressure. The 'unisex' bag, which comes in a choice of two fabrics and three colours, is equipped with easy-fit buggy attachments so it can be carried safely on the handle of almost all buggies and prams.

Designer Helen Wallace said:

"This is a complete workstation for everyday use when out and about with a baby or even an older child. When attached to pushchair or pram handles, everything is easily accessible on the front of the bag - a zipped wet wipes slot, a fully waterproof folding changing mat, insulated bottle or jar pockets and a nappy storage section completely separated from the main compartment."

The sensibly priced backpacks are available in two styles:

The tough, micro fibre twill fabric version is available in red or black with contrasting piping and retails at �39 + p.p

The executive version, in navy, grained, simulation nubuck retails at �46 + p.p Ideal for the working parent and holiday travel.

The backpacks are exclusively available from http://www.backcare.org.uk or http://www.thechildrensstore.co.uk

This Summer BackCare also added a new booklet 'Back care pregnancy & children' to its range.

The booklet contains useful tips, advice and information on a wide range of subjects surrounding pregnancy. From Nutritional advice to how to lift and carry your toddler to gentle exercises to keep you fit and supple.

The booklet is a must have for all perspective mothers.

The booklet retails at 95p + 50p p.p
Please call BackCare on 020 8977 5474
Or order online http://www.backcare.org.uk

Back pain is the nation's (UK) leading cause of disability with 1.1 million sufferers experiencing some form of back pain each year. Department of Health statistics have estimated that back pain is costing the British industry an annual �5 billion and the NHS �481 million each year. Recent research has concluded that children are also experiencing various forms of back pain. BackCare provides education and information through their publications, telephone Helpline and local branches. They also fund research and regularly campaign to raise the profile of issues surrounding back pain.

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