Online Marketing And EDetailing Conference Europe, 8-9 May, Berlin

Main Category: Conferences
Also Included In: IT / Internet / E-mail;  Pharma Industry / Biotech Industry
Article Date: 22 Mar 2006 - 0:00 PDT

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Are you planning to implement an online marketing initiative and need some guidance to avoid potential pitfalls? Do you agree that online marketing should be integrated into traditional marketing channels but unsure how to do it effectively and inexpensively?

If the answer to any of these is yes, you need to attend eyeforpharma's Online Marketing and eDetailing Conference Europe on 8-9th May in Berlin and give yourself the answers and an implementation action plan! Plus, quote MNEWS98 when you register, you'll also receive an €200 discount.

Our speakers are unsurpassed at this event and we have secured leading minds in the pharmaceutical industry including:

Len Starnes
Head of European eBusiness
Schering AG
Will be discussing what the future of eBusiness in pharma and how you need to organise your inernal structure to prepare yourself for the online strategies.

Christoph Ferse
Director of Global eMarketing
Bayer Healthcare
Will show you how regulatory restrictions and ROI limits will encourage allocations of resources to more web-based self-service promotional tactics and how to correctly invest in this move.

Dave Clarke
eBusiness Manager Europe
3M Pharmaceuticals
Will talk about how to choose the right eDetailing programme for your product and target audience.

Christine Jordens
CRM Manager
Janssen-Cilag
Will deliver exclusive insights on how to maximise the potential of online iniatives and how to design, purchase and implement the technical application for quick and effective roll-outs.

Francesco Convertini
Web Project Manager
Sanofi-Aventis
Will show you how Sanofi-Aventis implemented a pioneering eDetailing project and how they measured the ROI.

Marc Dechamps
Executive Director Commercial Hospital & Vaccines
GSK Belgium
Will be discussing how to select the right evolutionary

Aleks Aisa
Head of eMarketing
Novartis
Will help you understand how to best target your eDetailing audience and what metrics you need to use in order to track your results.

Click here for the full list of speakers and detailed programme. Plus if you quote MNEWS98 when you register, you'll also receive an €200 discount.

To register, simply visit www.eyeforpharma.com/edetail2006/register

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