EPG Patient Direct Partners With Pfizer Europe To Produce Arthritis Quick Guide

Main Category: Arthritis / Rheumatology
Article Date: 26 Feb 2007 - 7:00 PDT


IMR International Limited, developers of e-communication and clinical information solutions, today announced that it will partner with Pfizer to develop an online interactive guide to Arthritis. The new resource will form part of the EMA (European Medical Association) sanctioned EPG Patient Direct, a new web service dedicated to providing patients and the general public in Europe with a credible source of independent health-related information. The Arthritis Quick Guide will be launched with EPG Patient Direct in June 2007 as part of a series of guides dealing with a broad range of medical conditions.

"We recognise that today's patients are faced with an overwhelming challenge in sourcing healthrelated information that is comprehensive, trustworthy and easy to understand" said Chris Cooper, Managing Director of IMR International Ltd. "By working with the support of partners in healthcare such as Pfizer, we aim to cut through the masses of sometimes irrelevant information available on the internet and connect patients and public with information and advice that is viewed as authoritative, balanced and easy to access."

The Arthritis Quick Guide will include background to arthritis and what can be done to both prevent and treat this often worrying and sometimes dangerous illness. The Arthritis Quick Guide will join other interactive guides such as Diabetes, Influenza, Eczema, Cervical Cancer, Multiple Sclerosis and Meningitis to form part of the EPG Patient Direct interactive Quick Guide 'library', a range of guides designed specifically for use by the general public.

"We as a healthcare company recognize that virtually all of our health related information is directed towards healthcare professionals. The EPG patient web service provides us with an excellent opportunity to give patients access to credible, comprehensive and easy to understand information about Arthritis and the numerous treatment options available. This information will also allow patients to enter into a constructive dialogue with their physicians when deciding upon the best treatment options for them" said Dr. Michal Hodik, Director CNS/Pain and Inflammation, Pfizer Europe.

In addition to its 'Quick Guides', EPG Patient Direct will provide access to medical news, support groups and personal health tests. "Our aim is to provide a service that the general public can turn to as a trusted source for all of their health related research." said Michelle Kelly, Partnership Director for EPG Patient Direct. "We hope to see EPG Patient Direct quickly become a house-hold name across Europe as a 'one stop' medical website for patients." EPG Patient Direct is funded through pharmaceutical industry sponsorship and educational grants.

About IMR International Limited

East Sussex, UK based IMR International Ltd is a private limited Company specialising in the delivery of e-communication and clinical information solutions. The Company's activities fall within three key areas of competency. Electronic Publishing, e-Marketing/Communications Solutions and Campaign Design. It also provides database analysis, market research (Healthcare) and market intelligence services.

http://www.imrmedia.net

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