Psoriasis Cure Now Announces National Short Sleeve Day On September 15

Main Category: Eczema / Psoriasis
Article Date: 11 Aug 2007 - 1:00 PDT

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Psoriasis Cure Now, a nonprofit patient advocacy group, announced the first national Short Sleeve Day, on September 15, 2007. On this day, psoriasis patients from coast to coast, and their loved ones, will don short sleeves and engage the public about psoriasis. The event, which includes local events in San Francisco, Washington, DC, Salt Lake City and elsewhere, also includes a national "virtual" event for those not able to attend one of the public events. Registration is free, and can be done via http://www.ShortSleeveDay.com or on the Psoriasis Cure Now website: http://www.psoriasis-cure-now.org/ssd .

"Too often, psoriasis patients opt to skip the pool party, wear long sleeves in summer, or retreat from certain social situations," said Michael Paranzino, president of Psoriasis Cure Now and himself a psoriasis patient. "Short Sleeve Day will be a great chance for people with psoriasis to change the way psoriasis is perceived and even the way we perceive ourselves."

The Short Sleeve Day website and official t-shirt feature the clever drawings of New York artist and psoriasis patient Gillian Fisher, and several of the Short Sleeve Day events will feature live music by people with psoriasis, including a Salt Lake City, Utah performance by singer-songwriter and piano rocker Kevin Burdick.

"Short Sleeve Day is a volunteer-driven campaign for awareness and fundraising for the cause," Paranzino added. "From Gillian Fisher's compelling art to the powerful stories told in Kevin Burdick's songs, Short Sleeve Day will inspire psoriasis patients while helping educate the public about the seriousness of this disease. And yes, we're planning to have fun, too."

Psoriasis Cure Now is hoping to have people from all 50 states participate in the Virtual Short Sleeve Day event, and all registrants will receive educational materials they can distribute to their family, friends and neighbors on Short Sleeve Day.

The Short Sleeve Day campaign is launching in the midst of another major Psoriasis Cure Now effort, the first-ever Psoriasis Video Contest. So far, eight videos have been entered in the contest, which features $10,000 in prize money. The submission deadline is September 26, 2007, with a special $1,000 Early Bird prize going to the best video submitted through August 15. You can learn more about the contest and watch the entries on the Psoriasis Cure Now Video Contest website: http://www.psoriasis-cure-now.org/contest.

http://www.psoriasis-cure-now.org

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