MS Society Adverts Make The BBC, UK

Main Category: Multiple Sclerosis
Article Date: 10 Oct 2007 - 1:00 PDT

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Several of the stars of the MS Society's new advertising campaign have appeared in a major feature on the BBC's website.

The BBC feature includes an interview with Faye Roe who stars in the 'couple' advert with her husband, Matthew. Faye explains the impact MS has had on her own life and also talks about why she agreed to take part in the most controversial of the four adverts.

Each of the adverts covers one of the most common challenges identified by people with MS in the 20 to 40 age range - its impact on your sex life and relationship, career, social life, and balance and mobility.

The adverts are designed to increase awareness of MS and the MS Society after research showed few people had heard of the condition or the charity. The lack of awareness meant most members of the general public were currently unwilling to donate money to MS.

The adverts were launched two weeks ago with poster campaigns in London, Manchester, Belfast, Cardiff, and Londonderry. Posters are launching this week in Edinburgh and Aberdeen, and will later appear in Glasgow. A full programme of press ads in newspapers and magazines is underway.

View the feature on the BBC website

http://www.mssociety.org.uk

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