2008 Pharma Sales And Marketing Congress Seeks Industry Leaders

Main Category: Conferences
Article Date: 27 Nov 2007 - 4:00 PDT


The 2nd Annual Pharmaceutical Sales & Marketing Executive Congress, scheduled for March 31 - April 1, 2008 in Bethesda, Maryland USA, is now accepting applications for speaking abstracts and sponsorship.

Today, more than ever before, pharmaceutical sales and marketing executives are facing challenges from all sides. Internally, the pressure to fill pipelines, demands for more R&D results, and competition from generics demand new outcomes from pharmaceutical marketing and sales teams across the board.

Externally, new U.S.-based regulatory (e.g. post-approval monitoring), legislative, and patent issues continue to loom. Changes affecting the sales and marketing functions of the industry are inevitable as a new administration takes control of the FDA, FTC and other agencies in 2009 - regardless of which party captures the White House.

The 2008 Congress offers a refreshing and comprehensive agenda that will address the most pressing issues for the industry and provide insightful perspectives on:

--understanding and adhering to the new rules of marketing pharmaceuticals
--building competitive advantage in the market
--developing patient education, compliance and partnership programs
--retaining strong relationships with physician and physician groups
--optimizing metrics and maximizing ROI
--creating effective engagement models for DTC, OTC, Specialty Pharma, Biotech brands and generics team leaders
--capitalizing on new media channels for sales, marketing, PR and promotions

As of November 8, 2007, the distinguished roster of preliminary speakers includes:

• Ellen Shapiro, Director, Division of Communications, Center for Drug Evaluation Research (CDER), FDA
• Scott M. Lassman, JD., Partner, WilmerHale LLC
• Kathy Kastner, Chief Executive Officer, The Health Television System Inc.
• Paul J. Savidge, Vice President Global Labeling & Promotion Compliance, Bristol-Myers Squibb
• Wayne Pines, Senior Consultant and Member, APCO Worldwide
• Ilyssa Levins, President, HCIL LLC
• Liliana A. Gil, Worldwide Director for Marketing Services & Hispanic Marketing, Johnson & Johnson Pharmaceutical Services
• Nayan Shah M.D., Associate Professor of Medicine, Georgetown University Medical Center, and Association of Physicians of Asian Indian Origin (AAPI)
• Harry Sweeney, Chairman and CEO, Dorland Global Health Communications
• Ed Silverman, Award Winning Journalist, The Star Ledger and Founder of Pharmalot
• John Mack, Publisher, Pharma Marketing News and The Pharma Marketing Blog
• Hugo Stephenson, M.D., President, iGUARD.ORG
• Glenn Byrd, Director, Regulatory Affairs, PDL BioPharma Inc.
• Mark Bard, President, Manhattan Research
• John S. Lenart, Product Director, Arestin Orapharma
• David Lampinski, Associate Director, Commercial Analytics, Sepracor
• Peter Simpson, Ph.D., President, Segmedica Inc.
• Ganesh Vedarajan, Principal, ZS Associates
• Bruce Grant, Senior Vice President, Digital Strategy, Digitas Health
• Richie A. Bavasso, President, Exploria
• Jan Malek, Director, IBSG- Life Sciences, Cisco Systems
• Rob Likoff, Chief Executive Officer, Group DCA
• Sam Rottela, Principal, Sam Rotella & Associates
• Kelley Conners, Principal, Healthcare Consulting LLC

If your client or team would like to share a case study or be included in the agenda, topic abstracts and speaker profiles are currently being accepted. For more information, please contact:
Don Buford, CEO, iiBIG
Email: donb@iibig.com

Early conference sponsors include Exploria SPS, ZS Associates, DriecTeam CSO, and Segmedica.

Limited sponsorship and exhibiting opportunities are available. For more information, please contact:
Kellie Swanstrom, VP, Business Development, iiBIG
E-mail: kellies@iibig.com

For an updated agenda, list of speakers, and to register:
Visit: http://www.iibig.com/P0802
Call: 212-300-2520
E-mail: info@iibig.com

Source:
Ria Lubis
International Institute for Business Information & Growth LLC

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