AWHONN Wins Three Awards For Superior Publications

Main Category: Women's Health / Gynecology
Also Included In: Nursing / Midwifery
Article Date: 10 Jan 2008 - 2:00 PDT

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The Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN) is proud to announce it has won three awards in the 2007 "Association Trends" All-Media Contest. The annual contest is held to recognize the print, online, broadcast, electronic and audio/visual media work of associations nationwide.

AWHONN received the following:

- GOLD prize in the Informational/Promotional Piece category for the three-piece, "You Shall Find a Job!â?? Fairy Godmother direct mail campaign for the Nursing Career Center. The campaign featured the Ella's story, from her graduation from nursing school through major milestones in her career. At each stage of her career, Ella's fairy godmother is on hand, advising her to visit www.NursingCareerCenter.com as she thought about new opportunities. The goal of the campaign was to build awareness for the Nursing Career Center as an online employment resource for nurses.

- SILVER prize in the Convention Registration Promotional Package category, for the 2007 Annual Convention Preliminary Program and collateral marketing pieces: "What Inspires You.â?? The 2007 AWHONN convention theme was "Inspired to Excellenceâ?? The campaign had a web-based interactive element in which people could submit what inspires them as a nurse and could see what other nurses had submitted to motivate and celebrate excellence among AWHONN members.

- BRONZE prize in the Catalog category, for the 2007 Resources Catalog. The AWHONN Resource Catalog underwent a major redesign in 2007, expanding the interior layout to highlight flagship products and adding more graphics and product photo displays. This attracted not only to add visual interest, but also gave customers a sense of the design, content and quality of the products in which they were interested.

AWHONN submitted only these entries and won in three of 28 categories among more than 400 entries. The list of winners appeared in the December 7, 2007 issue of Association Trends magazine.

About AWHONN

The Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN) was founded in 1969 and is the foremost nursing authority that advances the health care of women and newborns through advocacy, research and the creation of high quality, evidence-based standards of care.

AWHONN's 22,000 members worldwide are clinicians, educators and executives who serve as patient care advocates focusing on the needs of women and infants. A leader in professional development, AWHONN is the first and only association to be awarded the designation Premier Provider by the American Nurses Credentialing Center for innovation and excellence in Continuing Education.

Association of Women's Health, Obstetric and Neonatal Nurses

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