New Febreze Allergen Reducer gets The British Allergy Foundation Seal of Approval

Main Category: Allergy
Article Date: 24 Jun 2004 - 15:00 PDT


Carpets, rugs and curtains are back in vogue but it's a fact that the more we retreat into tactile textures and feel-good fabrics, the more, unwanted guests like cat, dog and dust mite allergens also thrive. Up until now, it's been hard to escape from these invisible airborne allergens, but from June, comfort seekers can breathe more easily with the launch of new Febreze Allergen Reducer.

Supported by Allergy UK's seal of approval, new Febreze Allergen Reducer is the first household product that's been scientifically proven to reduce at least 75% of airborne allergens from dust mites, cats and dogs that become airborne from fabrics - making it a very welcome idea for home owners.

Common household allergens from dust mites and their droppings and animal dander - the tiny particles of skin, dried sweat and saliva found in the fur of cats and dogs - are so small that they've traditionally been very hard to trap and clear away. Everyday activities like walking into a room, sitting on a sofa or changing a pillow case effectively releases them from fabrics and re-circulates them back into the air where they could be inhaled.

Maeve O'Connoll, Boots Pharmacy Development Manager, said: "At this time of year, people are very aware of outdoor allergens such as pollen, but may not realise how many indoor allergens from dust mites, cats and dogs, they are sharing their homes with".

But help is at hand, thanks to its patented technology, Febreze Allergen Reducer creates a film that anchors onto allergens, reducing the amount that become airborne. It's also dermatologicaly tested, helps eliminate odours and is safe to use on most fabrics. Febreze Allergen Reducer - now there's a fresh idea!

http://www.allergyfoundation.com/news_febreze.html

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