New Way Of Baking With the Introduction of SPLENDA(reg) Sugar Blend for Baking

Main Category: Nutrition / Diet
Article Date: 25 Jun 2004 - 12:00 PDT

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Combining the unique properties of SPLENDA(reg) Sucralose with pure sugar, SPLENDA(reg) Sugar Blend for Baking is a first of its kind innovation in the U.S. Sweetener Category

Fort Washington, PA (June 24, 2004) - McNeil Nutritionals, a division of McNeil-PPC, Inc., which dramatically changed the sweetener category with the introduction three years ago of SPLENDA(reg) No Calorie Sweetener is doing it again by introducing a brand new product, SPLENDA(reg) Sugar Blend for Baking. SPLENDA(reg) Sugar Blend for Baking is the only blend of pure sugar and SPLENDA(reg) Brand Sweetener, which is made from sugar so it tastes like sugar. For the first time, consumers will be able to experience the taste and benefits of sugar when baking at home while cutting sugar in half.

"With the success of SPLENDA(reg) No Calorie Sweetener as the nation's number one branded retail sweetener, we have seen that Americans are not willing to compromise on taste when looking for healthier solutions," said Colin Watts, president, McNeil Nutritionals. "We created SPLENDA(reg) Sugar Blend for Baking to offer a true sugar baking replacement option for the growing consumer demand - over 66 percent of consumers would purchase SPLENDA(reg) Sugar Blend for Baking instead of sugar."

SPLENDA(reg) Sugar Blend for Baking is an ideal solution for families looking to make a positive change in their diet without compromising on taste, even for use in special occasion recipes. Consumers can simply substitute half a cup of SPLENDA(reg) Sugar Blend for Baking for every full cup of sugar required in a recipe and still experience the same amount of sweetness and the baking qualities of a full sugar recipe.

"With over 80 percent of consumers telling us they would use SPLENDA(reg) Sugar Blend for Baking on all or most baking occasions,* we see this product really changing the way people think about sugar," added Watts.

"My restaurant is a great place for me to understand the changing eating habits of Americans and their families, and I have found that a lot of people are interested in reducing their sugar intake but not willing to sacrifice on taste," said Chef Bill Yosses, pastry chef at Joseph's and at Citarella Gourmet Markets in New York. "SPLENDA(reg) Sugar Blend for Baking is a first of its kind innovation that has enabled me to discover a whole new way of baking."

"Baking is such an enjoyable and rewarding experience, especially if you do it as a family, and SPLENDA(reg) Sugar Blend for Baking makes it possible to include everyone in the fun," added Chef Yosses. "With SPLENDA(reg) Sugar Blend for Baking, I can create sweet and delicious homemade desserts that have half the sugar. This new product takes the guesswork out of blending sweeteners, making it easier to achieve great results. Everyone who likes quality, freshly baked desserts now has a viable alternative to sugar."

About SPLENDA(reg) Sugar Blend for Baking

SPLENDA(reg) Sugar Blend for Baking contains sugar, which allows consumers to achieve the browning, rising, spreading and texture like baked goods made with full sugar. Consumers will only need to use half a cup of SPLENDA(reg) Sugar Blend for Baking to achieve the sweetness of a full cup of pure sugar. In fact, almost 90 percent of consumers said that SPLENDA(reg) Sugar Blend for Baking provided the same experience as baking with sugar.*

SPLENDA(reg) Sugar Blend for Baking will be available at grocery stores nationwide beginning in August 2004, in a two-pound re-sealable plastic bag, which contains the sweetness of four pounds of pure sugar

About SPLENDA(reg) No Calorie Sweetener

SPLENDA(reg) No Calorie Sweetener products are marketed by McNeil Nutritionals, a division of McNeil-PPC, Inc. SPLENDA(reg) No Calorie Sweetener products are available at retail stores in packet and granular form. SPLENDA(reg) Brand Sweetener is also used in more than 4,000 products of major food brands worldwide. You can find out more about SPLENDA(reg) No Calorie Sweetener or get recipes and tips on cooking and baking with SPLENDA(reg) at www.splenda.com or by calling 1-800-7-SPLENDA (1-800-777-5363).

About McNeil Nutritionals

McNeil Nutritionals, a division of McNeil-PPC, Inc., with headquarters in Fort Washington, PA, markets innovative nutritional products. In addition to SPLENDA(reg) No Calorie Sweetener, McNeil Nutritionals is a global marketer of brands including VIACTIV(reg) Soft Calcium Chews, LACTAID(reg) Milk and Dietary Supplements and BENECOL(reg) Spreads and SoftGels that are proven to help reduce cholesterol.

* BASES II At-Home Use Test.

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