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Identifying the top brand of vitamins is challenging, because the Food and Drug Administration (FDA) does not regulate the vitamin and supplement industry. Due to this lack of regulation, people need to rely on either testing and ratings from independent, third-party organizations or companies’ own statements about their products.
In this article, we explain how some organizations assess the quality of vitamins and supplements. We also review some of the best brands.
- Best overall vitamin brand: Nature Made
- Best range of vitamin types: MegaFood
- Best vitamin subscription brand: Ritual
- Best personalized vitamin brand: Persona
- Best personalized vitamin subscription brand: Care/of
- Best vegan vitamin brand: Garden of Life
- Best vitamin brand for athletes: Klean Athlete
- Best bulk vitamin brand: Kirkland Signature
- Best vitamin brand for purity: Thorne Research
- Best budget vitamin brand: Amazon Elements
- Best vitamin brand for gluten-free options: Standard Process
- Best vitamin brand for omega supplements: Nordic Naturals
- Best vitamin brand for range of supplements: Life Extension
- Best vitamin brand for gummies: SmartyPants
Dietary supplements, such as vitamins, are subject to limited evaluations from the
This means that vitamins may not contain the ingredients or dosage they claim to, as contents may vary between batches.
Although the FDA does require that manufacturers of vitamins follow Current Good Manufacturing Practices (CGMPs), this is not a widely enforced standard.
It is of note, however, that the FDA takes action against adulterated or misbranded dietary supplements.
People can determine the quality of a vitamin or dietary supplement by looking for brands certified by various third-party organizations.
Manufacturers can volunteer for third-party testing to indicate that their products are reliable and safe.
Products undergoing third-party testing may have undergone evaluation for:
- standardized quality between batches
- correctly stated dosage
- ingredient purity
- potentially harmful contaminants
- label transparency
Vitamins may have a certificate of analysis (COA), which declares that a product has undergone testing for safety and quality.
Medical News Today chooses products that meet the following criteria:
- Price: Products suit a wide range of budgets.
- Ingredients: Products list all ingredients clearly, with manufacturing processes outlined.
- Safety: Products contain ingredients deemed safe for ingestion.
- Reputation: Products are from businesses that adhere to industry best practices.
Please note that the writer of this article has not tried these products. All information presented is purely research-based and correct at the time of publication.
Medical News Today follows a strict product selection and vetting process. Learn more here.
Best overall vitamin brand: Nature Made
Nature Made offers vitamins and supplements with USP verification and the #1 Pharmacist Recommended seal for both adults and children. It offers a mix of capsules, softgels, gummies, and fizzy drink mix sticks.
The range includes:
Prices of multivitamins range from around $10 to $17.
Best range of vitamin types: MegaFood
Multiple third-party organizations have verified the quality and origin of this company’s supplements.
MegaFood sells a range of supplements and vitamins in different forms, including:
Prices of multivitamins range from about $16 to $80.
Best vitamin subscription brand: Ritual
Ritual is a subscription service that offers multivitamins tailored to the needs of a customer based on their age, gender, and health conditions, among other factors.
Ritual offers the following multivitamins:
- for kids and teens
- for men
- for women
The company says its products are high quality and made from traceable ingredients. Some of its vitamins are USP-verified.
The price depends on each person’s monthly subscription plan but can amount to around $30.
Best personalized vitamin brand: Persona
Persona is a personalized subscription service that delivers vitamins and supplements monthly.
Each customer has an assessment, and the company says that it works with doctors and professional nutritionists to find a combination of vitamins and supplements that meets the person’s needs.
Persona sells a variety of products, including:
- weight loss support supplements
- sleep supplements
- women’s multivitamins
- men’s multivitamins
- CBD supplements
The products do not have USP verification. The company says that doctors have approved its recommendations and that its ingredients have undergone multiple tests for quality. Also, each product comes with a safety certificate.
The prices depend on the personalized plan but can range between $20 and $100.
Best personalized vitamin subscription brand: Care/of
Care/of is a company that assesses each customer’s overall health and uses this information to create a personalized vitamin subscription plan.
The company offers:
The company says that its products suit people with a wide range of dietary restrictions. The prices depend on the personalized plan but can range between $5 and $35.
Best vegan vitamin brand: Garden of Life
Garden of Life sells a variety of supplements, including multivitamins and probiotics.
This brand sells dietary supplements that are free from gluten, soy, and dairy and that do not contain animal ingredients. Many of its products are vegan and kosher.
The supplements have certifications from numerous third-party organizations, including organic and GMO-free status certifications.
Prices of vitamins range from around $13 to $57.
Best vitamin brand for athletes: Klean Athlete
Klean Athlete states that its products are made by and for athletes and have the Certified for Sport certificate from NSF International.
NSF International is a third-party reviewer of sports-related supplements and products. Its certification indicates that products are free from contaminants and adhere to the regulations of sports organizations.
Klean Athlete sells a wide range of products, including:
- recovery supplements
Prices of vitamins range from around $13 to $66.
Best bulk vitamin brand: Kirkland Signature
Kirkland Signature is a Costco Wholesale brand that sells several USP-certified vitamins and minerals.
The range includes:
- individual vitamins, such as A, C, and D
- fish oil
The prices are generally lower than those of other brands, with a high number of vitamins per product.
Prices range from about $12 to $40.
Best vitamin brand for purity: Thorne Research
Thorne Research products have received certifications stating they meet manufacturing, purity, and potency standards from organizations such as the Therapeutic Goods Administration and NSF International.
Its supplements are free from contaminants, heavy metals, and fillers.
Thorne Research sells a range of vitamins and dietary supplements, including:
- amino acids
- sports supplements
Prices of multivitamins range from about $28 to $64.
Best budget vitamin brand: Amazon Elements
Amazon Elements is a relatively new brand, and its products are available to buy online using an Amazon Prime account.
It claims that its vitamins and supplements have undergone thorough testing, although they do not have USP verification.
The company also says that it manufactures its products in a facility in the U.S. that follows GMP guidelines. Each product has a COA accessible via QR labels on the packaging.
Amazon Elements offers a variety of products, including:
Prices range from around $8 to $32.
Best vitamin brand for gluten-free options: Standard Process
Standard Process sells a variety of vitamins and dietary supplements, including a range of gluten-free products for people with nonceliac gluten sensitivity and those with celiac disease.
The company says that it performs various testing and quality control checks at different stages of production and that these analyses are similar to those of the USP.
However, no third-party organization has certified these products.
These supplements cost more than most other brands. Prices of gluten-free vitamins range from $18 to $90.
Best vitamin brand for omega supplements: Nordic Naturals
Nordic Naturals sells a wide range of omega supplements, including options suitable for vegetarians and vegans.
The company provides its own COA for every product on request. ConsumerLab.com has also tested and verified some of these products.
Nordic Naturals sells a range of dietary supplements alongside omegas, including:
- vitamin B complexes
Prices of omega supplements range from $16 to $43.
Best vitamin brand for range of supplements: Life Extension
This company sells a wide range of vitamins, minerals, and dietary supplements.
Some of its products include:
- probiotics and prebiotics
Life Extension products do not undergo third-party analysis, but a ConsumerLab.com survey rated some of its supplements highly in 2021.
Prices of multivitamins range from $9 to $23.
Best vitamin brand for gummies: SmartyPants
This company produces a variety of vitamins and dietary supplements for adults, children, and pets.
Many of its products are available in gummy form, which may suit people who have difficulty ingesting solid supplements, such as tablets and capsules.
SmartyPants provides batch-specific certificates of compliance for its products. However, it is not clear whether this certification derives from third-party analyses.
SmartyPants sells a range of vitamins and supplements, including various organic formulations.
Prices of multivitamins range from $14 to $30.
|Nature Made||around $10–17||• adults|
• pregnant people
|MegaFood||around $16–80||• adults|
• pregnant people
|Ritual||around $30||• adults|
|Persona||around $20–100||• adults|
• powder sticks
|Care/of||around $5–35||• adults|
|Garden of Life||around $13–57||• adults|
|Klean Athlete||around $13–66||adults||• tablets|
|Kirkland Signature||around $12–40||• adults|
|Thorne Research||around $28–64||• adults|
|Amazon Elements||around $8–32||• adults|
|Standard Process||around $18–90||adults||• tablets|
|Nordic Naturals||around $16–43||• adults|
|Life Extension||around $9–23||adults||• capsules|
|SmartyPants||around $14–30||• adults|
The following are common questions and answers about choosing the best vitamin brands:
How should a person choose the best vitamin brand for their needs?
To determine which vitamin brand is most suitable, an individual may try the following:
- looking for proof of quality standards and testing
- avoiding products with unnecessary ingredients
- avoiding products making unsupported health claims
- looking for third-party certifications
- considering pricing options
A doctor or dietitian can offer guidance and advice for people with concerns about choosing the best vitamin brand for their health needs.
What certifications should people look for when choosing the best vitamin brand?
The following are third-party certifications that people can look for when choosing the best vitamin brands:
- #1 Pharmacist Recommended
- NSF International
Such certifications demonstrate that a vitamin or dietary supplement brand has undergone third-party testing and evaluation for safety, efficacy, and quality.
What does ‘USP-verified’ mean?
The USP is an independent organization that verifies and certifies products that meet specific quality standards.
To gain USP verification, a product must:
- not contain a certain number or quantity of contaminants
- contain the ingredients on its label in advertised amounts and potencies
- break down properly in the body
In addition, the company must follow the FDA’s CGMPs concerning sanitation and control.
What is the #1 Pharmacist Recommended seal?
For nearly 2 decades, U.S. News & World Report and Pharmacy Times have collaborated on an annual survey that goes out to pharmacists nationwide.
The survey asks pharmacists for their top picks of various healthcare-related products, including vitamins and supplements, and these are issued with seals. Anyone looking for this seal should be sure that it reflects the current year’s winning products.
A wide range of vitamin brands are available in stores or online. Researching various online reviews can help determine whether a brand offers good quality products.
Before a person makes a purchase, they should check whether the product has undergone a quality analysis. It may be best to opt for supplements that have third-party certifications.
Anyone interested in taking vitamins or other supplements should consult a doctor first.