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Blue Apron’s WW Meal Plan is a meal kit delivery service that Blue Apron run in partnership with the weight loss company WW (formerly Weight Watchers).

This article looks at how the meal plan works, what customers can expect from the service, and whether there are any alternatives.

The Blue Apron WW plan offers healthful, balanced meal kits, delivering fresh ingredients to the recipient’s door.

WW approve up to three of the recipes on offer each week, which Blue Apron mark with what they call the WW Mark of Wellness.

Recipes with the WW mark are:

  • high in vegetable content
  • low in calories
  • low in saturated fats
  • low in added salt and sugar

WW members can scan a barcode that comes with the recipes to track their SmartPoints based on their myWW color, helping them stay on track to meet their weight loss or maintenance goals with portion-controlled recipes.

The service provides other healthful and balanced meals that are not WW-approved but may be suitable for people who wish to lose weight or eat more healthfully.

These include:

  • Carb Conscious: Blue Apron have specifically redesigned these recipes to reduce net carbs by at least 25% by replacing refined carbs, such as white flour and rice, with whole grains, fruits, and vegetables.
  • Vegetarian: These recipes do not include meat, fish, poultry, or seafood but may contain eggs and dairy products.
  • Diabetes-friendly: These recipes feature nonstarchy, fiber-rich vegetables with fewer calories and less carbohydrate, fat, sugar, and salt.
  • Mediterranean: A wide variety of fruits and vegetables makes up these recipes, as well as lean protein and smaller dairy portions.
  • 600 calories or less: People who wish to reduce or monitor their daily calorie intake may find these options useful.

Subscribers to the meal plan can choose how many recipes and meal kits they want to receive each week. They can opt for as little as two recipes for two people or as many as seven recipes for a family of four.

The menus change every week to provide a variety of balanced, healthful meals. Subscribers can pick and choose their recipes once they have logged into the system.

Deliveries come in an insulated box to keep the ingredients fresh, and the company use thermal liners or refrigerants when appropriate to the season.

The prices include free shipping once subscribers select three or more recipes a week.

Advantages to choosing a meal kit delivery service, such as Blue Apron, include:

  • saving time on shopping for ingredients, particularly those that are hard to find
  • learning new recipes and techniques with step-by-step instructions
  • trying new flavors
  • reducing waste, as the meal kits provide just what is necessary for each recipe

Please note that no one at Medical News today, including the writer, has tried these meal kits. All information is research-based.

The Blue Apron WW Plan is available to purchase online.

Although the available meals change every week, here are some recent examples of WW-approved recipes on offer through the service:

  • spiced pork and glazed apple, at 6 points per serving
  • orange and ponzu-glazed turkey meatballs, at 10 points per serving
  • Spanish-spiced beef and kale salad, at 9 points per serving
  • togarashi tilapia and marinated cucumber, at 7–8 points per serving

People living with certain health conditions, such as diabetes and high blood pressure, may benefit from a healthful meal kit subscription if they struggle to find the time to cook.


Blue Apron have collaborated with the American Diabetes Association (ADA) to create a range of recipes that may suit people with diabetes. These recipes meet the ADA’s Nutrition Guidance as they limit added sugar and emphasize fresh produce and lean protein.

Recipes include spicy salmon and orange relish with salsa verde couscous, and quinoa and vegetable fried rice with sunny-side-up eggs and peanuts.

Learn more about diabetes here.

High blood pressure

Calorie-controlled diets may help reduce blood pressure and cholesterol, which, in turn, are risk factors for stroke and heart disease.

People who wish to control their calorie intake may find it helpful to choose from Blue Apron’s range of 600-calories-or-less recipes, which include dishes such as seared pork and scallion pan sauce, and maple-mustard pork roast.

Research shows that a Mediterranean diet rich in fruit and vegetables and low in fatty meat can also help reduce the risk of developing a range of health problems, including type 2 diabetes, obesity, and heart disease.

The Blue Apron service features a range of Mediterranean recipes, including Middle Eastern squash and chickpea patties, and salmon and shallot-dijon vinaigrette.

Learn more about high blood pressure here.

There are lots of alternative meal kit providers that focus on fresh, natural, and healthful ingredients.

Here are just a few other companies that a person may wish to consider:


Sunbasket provide a range of meal plans geared toward people with dietary restrictions, with options including gluten-free, pescatarian, paleo, and diabetes-friendly. As well as meal kits and recipes, subscribers can take the night off cooking with a fresh ready-made meal. Sunbasket claim that their meat and poultry are responsibly raised.

Sunbasket is available for purchase online.

Green Chef

Green Chef are a certified organic company that provide a range of menus drawing on sustainably sourced ingredients. Subscribers can choose from three meal plans, including keto + paleo, balanced living, and plant-powered. The company say that they are the only meal kit company that offset 100% of their carbon emissions and plastic packaging.

Green Chef is available for purchase online.

Snap Kitchen

People who want a more flexible approach to their weekly meal plans may like to try Snap Kitchen. This service allows customers to choose from a range of dietitian-created plans. A person can select a personalized low carb or high protein plan, or they can mix and match plans to suit their nutritional requirements.

Snap Kitchen is available for purchase online.

Not everyone is able to afford meal kits. People who wish to eat healthfully but want the convenience of not having to shop frequently can try:

  • planning weekly meals, writing out a shopping list, and taking it to the grocery store, which will help save time and money
  • signing up for online grocery deliveries at a time that is convenient instead of trying to fit going to the store into a busy schedule
  • batch-cooking healthful recipes and freezing them in individual portions, taking care to label each portion with the date and to thaw and eat it within a safe time
  • using leftover vegetables for soups, stocks, and lunchbox snacks
  • maintaining a well-stocked pantry that includes canned tomatoes, whole grains, canned legumes, baking essentials, and plenty of herbs and spices for flavoring
  • mixing and matching recipes across the week that use the same ingredients, such as fresh herbs or salad leaves, to help reduce food waste

Meal kits can be convenient and quick, and they generally offer a variety of foods, flavors, and textures. They may also be beneficial for people with underlying conditions who wish to follow a specific diet and struggle to find the time to cook.

If meal kits are too pricey, people can use other techniques to plan, prepare, and cook food to ensure that they eat healthfully and within budget.