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FramesDirect.com is a company that sells eyeglasses, sunglasses, and contact lenses online. A person can purchase prescription and non-prescription eyeglasses from this retailer, as well as safety glasses and lens inserts for virtual reality (VR) headsets.

This article discusses the FramesDirect.com brand, its reputation, products, and services. It also lists alternative companies a person may wish to consider, alongside health considerations.

FramesDirect.com was founded in Houston, Texas, by two optometrists in 1996. It claims to have been the first website to offer prescription glasses and progressive lenses online.

Based in Paris, France, the company is under the ownership of EssilorLuxottica, the largest company in the eyewear industry.

FramesDirect.com also supports Vision for Life, a program that aims to provide vision care access to those who may not easily access it.

Online reviews for FramesDirect.com are mostly positive. The Better Business Bureau (BBB) has accredited the company since 2016, and they have an A+ rating, with a customer review score of 4.35 out of 5, based on 384 reviews. In Addition, FramesDirect.com has closed 87 complaints in the last 3 years.

On TrustPilot, the brand has an average rating of 4.8 out of 5, based on 24,890 reviews.

Positive reviews mention:

  • quality products
  • good customer service
  • affordable price
  • easy ordering process
  • fast delivery
  • wide range of frames
  • perfect fitting glasses

Negative review frequently mentioned:

  • delays with orders
  • offering frames on back order
  • poor customer support
  • incorrect measurements

The company offers the following range of products:

  • prescription and non-prescription glasses
  • prescription and non-prescription sunglasses
  • prescription safety glasses
  • contact lenses
  • reading glasses
  • lens replacement
  • lens inserts for virtual reality (VR) device

Frames Direct sells various contact lenses, including daily and multi-day packs of disposable contact lenses in a range of quantities. Customers can also purchase bifocal, multifocal, and colored contact lenses.

The company also sells lens replacements for frames currently available on their website and VirtuClear prescription lenses for various Oculus VR models.

FramesDirect sells over 200 designer brands. Customers can customize their search on the FramesDirect site by filtering the search results by brand, frame material, frame type, shape, color, and size.

The company also provides guides on choosing the correct frame size and shape. The website also hosts a virtual try-on feature so a person can see what their glasses will look like before ordering them.

FramesDirect also runs several promotions, such as:

  • Price-match guarantee: This offer guarantees that if a person finds non-prescription eyeglasses or sunglasses elsewhere online, FramesDirect.com will match the price of those glasses.
  • AFEyewear Military Discount Membership: The brand extends additional discounts to active-duty military personnel, veterans, and other emergency first responders and their immediate family members.
  • Special offers and discounts: FramesDirect.com regularly offer coupons and promotional codes that apply to specific brands.

People who want to purchase items with prescriptions should add lenses to their purchase and provide a current and valid prescription.

Those who do not have prescriptions can use the site’s eye clinic locator to book an appointment with a local eye doctor.

A person can opt to enter their prescription before check out, send their prescription information after placing their order, or reuse their current prescription if they are returning customers.

Learn how to read an eye prescription here.

After submitting their prescription, a person will then be able to choose the lens material. They can also add anti-reflective (AR) and anti-blue light coatings to their lenses. Edge polish, UV protection, and scratch-resistant coating are free for all lenses.

Once a person has completed these steps, they can check out and pay for their purchase.


A person can pay through PayPal and all major credit cards and debit cards. They can also use their health savings account (HSA) or flexible savings account (FSA).


Because FramesDirect is an out-of-network provider for most vision plans, a person will need to submit their eyewear purchase to their insurance provider for reimbursement.


The company ships worldwide and offers free standard delivery shipping on all domestic orders, excluding Alaska, Hawaii, and U.S. territories.

FramesDirect.com has expedited, priority, and express shipping.

Customers in the U.S. can expect a non-prescription order to arrive within 4–7 business days. Prescription orders can arrive within 11–14 business days.

Warranty, returns, and exchanges

FramesDirect.com states that all of its frames carry a 1-year manufacturer’s warranty. The company will also repair or replace an item for free under this warranty.

The company also provides a 30-day guarantee that allows a person to replace lenses bought with inaccurate prescriptions. A person is also able to change their prescription up to 30 days after their purchase. Customers can also return their glasses if they do not like them or no longer want them under this 30-day guarantee.

If an eye doctor changes a person’s prescription within 31–90 days after they purchase glasses from FramesDirect, they can opt to buy new lenses at a 50% discount.

Learn more about returns and exchanges here.

Alternative companies to consider include:

The World Health Organization (WHO) reported that around 2.2 billion people worldwide have some form of vision impairment or blindness. It states that almost half of these cases are preventable.

A 2017 study found that uncorrected refractive errors (URE) were a major cause of visual impairment and the second leading cause of blindness worldwide.

To ensure that people keep on top of their vision health, the American Optometric Association (AOA) recommends that low-risk adults have a comprehensive eye exam every 2 years, and high-risk adults check-in annually or as advised by a doctor.

However, the American Academy of Ophthalmology (AAO) recommends that people contact a doctor for advice if they have an existing eye disease or if they have any of the following risk factors, including:

A 2018 study found that using eyeglasses to correct presbyopia, which is a natural loss of vision as a person gets older, resulted in increased productivity in the workplace. Additionally, a 2016 study found that wearing eyeglasses improved academic performance in primary school children in rural China.

Anyone already wearing prescription eyeglasses who experiences the following symptoms might consider seeing an eye doctor and updating their prescription.

Learn more about how to prevent eye strain.

Finding appropriate eyewear is essential for visual health. A person can find suitable eyewear, including eyeglasses, sunglasses, and contact lenses, with and without a prescription at FramesDirect.com.

The company does not offer eye tests or prescriptions, so a person will need to get a prescription before they order from FramesDirect.com.

A person can prevent vision problems by regularly visiting an eye doctor to test their vision.