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Giddy is a sexual health company that sells a wearable device called Eddie to support those with erectile dysfunction (ED).

ED is a common sexual problem in which individuals cannot achieve or maintain an erection. There are many causes of ED, ranging from lifestyle factors to physical health conditions. Various treatments differ in effectiveness, and what works for one person might not work for someone else.

The Eddie by Giddy is one treatment that a person may consider as an alternative to prescription or over-the-counter medications.

This article looks at Eddie by Giddy, how it works, and its effectiveness. It also discusses ED and answers some frequently asked questions.

Getting and maintaining an erection is an important part of male sexual health, and there are many possible causes of ED. These range from transitory issues, such as extra work stress or high alcohol intake, to serious underlying health issues, such as diabetes, high blood pressure, Parkinson’s disease, or multiple sclerosis.

Some medications, including hypertension drugs, antidepressants, and pain relievers, can also contribute to ED.

As ED can sometimes indicate a severe health condition, anyone who experiences ED symptoms should talk with a doctor.

ED becomes more common as people age. An older 2017 article noted research from the Massachusetts Male Aging Study (MMAS), which found the following information on ED prevalence:

AgePercentage of adults reporting ED
40–70 years 52%
50 years 50%
60 years 60%
70 years 70%

The company describes itself as “the world’s largest sexual health platform” and claims to feature expert-reviewed content on:

  • men’s health
  • women’s health
  • sexual health
  • culture, lifestyle, and health

In addition to providing inclusive content covering a wide range of topics, Giddy manufactures and sells Eddie, a wearable device for treating ED.

Reviews and ratings

At the time of publishing, Trustpilot has over 900 reviews for eddiebygiddy.com, resulting in an average rating of 2.8 stars out of a possible 5.

Of the reviewers, 27% have awarded the product an “excellent” rating, noting the effectiveness of the product, and 34% have categorized it as “bad.” A common complaint is that people found it difficult to select the correct size.

Eddie by Giddy is a nonprescription, wearable device for treating ED. It is a Class II medical device registered with the Food and Drug Administration (FDA), the government agency that regulates healthcare products in the United States. However, it is important to note that when a company registers a product with the FDA, it does not mean that the FDA has approved the product.

Eddie is a U-shaped device made from medical-grade materials. Giddy designed Eddie to help people maintain erections and reach orgasm. It works by limiting the blood flow out of the penis.

The company says that Eddie’s oval shape makes it more comfortable to wear while providing enough constriction to help people prolong their sexual experience.

Eddie comes with two tension bands, with the Sport band offering users more constriction than the Comfort band.

Giddy offers free shipping and a 30-day money-back guarantee. The company also offers free resizes with each order.

Fitting Eddie

With the opening facing down, a person places the device at the base of the penis, in front of the testicles. Tension bands, which offer different degrees of constriction, fit around the ends of the device. Eddie comes in four different sizes, with the most suitable option for a person depending on the circumference of their penis and how often they experience ED.

Eddie uses the principle of constriction to help a person maintain an erection.

Typically, sexual arousal prompts blood to flow into the penis through the arteries to cause an erection. The veins in the penis tighten, keeping the blood in the penis and maintaining an erection until ejaculation.

Some people’s veins do not tighten enough to keep the blood in the penis, so the erection does not last.

Eddie’s design overcomes this problem by allowing blood to flow into the penis through the arteries while squeezing the veins to limit the flow back out. The company says that Eddie will last 3–4 months with typical usage, cleaning, and storage.


To date, scientific studies have not evaluated Eddie’s effectiveness. User reviews suggest that it works very well for some people but is less effective for others.

The company lists a small clinical trial involving 59 males experiencing ED. They used Eddie for 12 weeks and reported improvements in sexual function and erection quantity and quality. However, it is unclear who funded the study and if the authors are independent of Giddy. The paper also does not state if it has been peer-reviewed.

The company website says that Eddie can be an effective treatment for those with mild-to-moderate ED and suggests that people with moderate-to-severe ED contact a doctor to discuss combining Eddie with other treatments, such as medication or a vacuum pump.

Giddy recommends that people consult a doctor before purchasing Eddie and try using the device alone before using it with a sexual partner.

People can get Eddie on a subscription that renews every 4 months. At the time of publication, it costs $188. The company states this is $1.55 a day.

People can choose between frequent and infrequent ED symptoms and three sizes of penis girth.

Eddie by Giddy has a mix of positive and negative attributes. These include:


  • more natural feel
  • suitable to use alongside other treatment options
  • does not cause side effects
  • more cost-effective than some other ED treatments
  • 30-day money-back guarantee
  • free resizes


  • Eddie helps a person maintain an erection but does not help them get one
  • finding the right size can be challenging
  • putting on and taking off the device may be tricky
  • some people may experience discomfort
  • lacks subtlety
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The company recommends that people not wear Eddie for more than 30 minutes at a time and wait for 60 minutes between uses. It also recommends that people consult a doctor before using Eddie.

Penis rings can permanently injure the penis if people wear them too long.

If someone experiences pain or discomfort while using Eddie, they should stop using it.

The study below contains graphic images.

If people want to try alternative penis rings, they should not use metal ones. They can be difficult to remove, potentially resulting in serious injury to the penis.

Below, we compare Eddie with similar products for ED.

Eddie by Giddypolycarbonate/ABS alloy with medical-grade thermoplastic elastomerfor penises 0–4 inches and over$188 every 4 months
Durex Pleasure Ringsiliconeone size, around 3 inchesaround $30
Osbon Erecaid Tension Ringlatex-free gel19–22 millimeter diameterfrom around $19–22

Learn more about the best ED rings.

The Eddie by Giddy is not the only treatment available for ED. Other possibilities include:

  • Lifestyle changes: Exercising, losing weight, quitting smoking, practicing stress management techniques, and limiting alcohol intake could help improve erectile function.
  • Prescription medication: Research has shown that drugs such as sildenafil (Viagra) can effectively treat ED, although many individuals experience side effects. Learn about how long Viagra lasts.
  • Vacuum devices: These devices create a vacuum that draws blood into the penis, although up to 30% of people stop using the devices due to discomfort. Learn more about the best ED pumps.

Although ED is a common condition, it is not something individuals should ignore. Without treatment, ED can interfere with self-esteem, relationships, and sexual expression. It can also signal an underlying health issue.

Anyone with symptoms of ED should discuss the condition with a doctor as soon as possible.

Below, we answer some of the top frequently asked questions about Eddie by Giddy.

How much does Eddie by Giddy cost?

A 4-month subscription to Eddie by Giddy costs $188.

How does Eddie by Giddy work for ED?

Eddie by Giddy works for ED by constricting the base of the penis. This means blood that flows into the penis during an erection cannot flow back out as easily, which is a key problem affecting the quality and duration of erections in ED.

How long can the average man stay erect?

Erections can typically last from a few minutes to half an hour. However, there is no set time a penis should remain erect. Numerous factors can impact how long a person’s erection lasts, from fatigue, mood, and distractions, to alcohol or drug intake.

Learn more about how long erections can last.

Giddy, a sexual health company, offers support for those with ED in the form of Eddie — a wearable device that helps people maintain erections.

The reviews for Eddie are mixed. Some customers praise its effectiveness, natural feel, and lack of side effects, while others find it uncomfortable and difficult to fit. Eddie is available online and does not require a prescription.

A person should always consult a doctor if they have concerns about their sexual or overall health.