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Imperfect Foods is a grocery delivery service that aims to reduce food waste. The company offers products that grocery stores reject due to their shape or other imperfections. People can order a range of groceries from the service, including fresh produce and household items.
This article explores the brand’s reputation and what products customers can order. In addition, it looks at potential health benefits and tips for sustainable shopping.
Imperfect Foods is a grocery delivery service that aims to reduce food waste. The company delivers a range of groceries to people’s homes weekly — their boxes contain foods that grocery stores reject due to their size and shape that would otherwise go to waste.
Imperfect Foods states that the most common reasons that grocery stores reject foods include:
- discontinued products
- surplus goods
- cosmetic imperfection
- ends and pieces
- foods that have “use by” or “best before” dates that supermarkets deem too soon
The brand aims to build a better food system for everyone by committing to the following:
- intentional regional sourcing and weekly deliveries to zip codes to reduce carbon emissions
- reducing waste to landfill with a mission to rescue a billion pounds of food by 2030
- using energy responsibly and working towards 100% renewable power in their centers by 2026
- working with food banks to fight domestic hunger by offering low cost boxes to people struggling to afford food
At the time of publishing, Imperfect Foods has an average score of 2.2 stars out of 5 on Trustpilot based on 70 reviews.
Positive reviewers state that the customer service team is helpful, updating customers on delivery times and delays. Other customers say that while the food is smaller or more irregularly shaped than most grocery store food, it is fresh and of good quality.
However, negative reviewers state the food is too expensive, while the quality is not what they would expect. Some customers say that the fruit and vegetables are too small and either over-ripe or under-ripe. Other reviews mention delivery delays leading to spoiled produce.
Imperfect Foods offers a range of groceries, including the following:
- seasonal produce that may be imperfect in shape or size
- meat and seafood from producers committed to animal welfare and using land and resources responsibly
- plant-based items such as organic oat milk, vegan chicken, and tofu
- eggs and dairy from cage-free animals
- grains and pantry staples such as bread, baked goods, and pasta
- snacks, including chips, dried fruits, and cookies
- household and beauty items from producers committed to ethical sourcing
People sign up for the Imperfect Foods service and answer questions about their requirements and lifestyle. The company then assigns customers a specific delivery day based on where they live, which helps minimize trucks on the roads and carbon emissions.
On their website, Imperfect Foods explains that they start each week’s order with handpicked produce fresh from the farm and items they think the customer will like according to their preferences. After that, users can remove or replace products and add groceries as they wish. However, they must amend their order during a specified shopping window.
Imperfect Foods states that delivery costs are between $4.99–8.99. They serve many locations across the United States, although a minimum order may apply in certain areas.
Imperfect Foods also collects packaging from customers to reuse, or the brand donates them, encouraging users to recycle or repurpose their boxes and cool-packs.
Misfits Market also delivers imperfect food to people’s doors, stating it can save them up to 40% off grocery store prices. Individuals can customize their grocery boxes according to their preferences and add discount pantry items before delivery.
Buying imperfect food is a way for people to reduce food waste and increase sustainability.
A person can purchase imperfect foods from grocery stores and supermarkets. Often, these retailers will sell misshapen produce or short-dated foods for less, which can save people money and help avoid food waste.
Individuals can also make soups, smoothies, or casseroles with fresh, slightly overripe, or smaller, produce.
The Department of Agriculture and Environmental Protection Agency created the U.S. Food Loss and Waste 2030 Champions initiative to recognize businesses that have made a public commitment to reduce food loss and waste in their operations in the U.S. by 50% by 2030.
Whether grocery delivery services are healthy depends on what a person orders and what types of food they consume.
Therefore, individuals may wish to add more plant foods, such as vegetables, fruits, and whole grains, in their delivery boxes. People can also use the MyPlate resource to help them plan a healthy, balanced diet.
Imperfect Foods helps people reduce food waste and carbon emissions.
Using this service may encourage individuals to include more plant foods and vegetables in their diet, which could yield health benefits.
People can also consider buying imperfect foods from their local stores, supporting local farmers’ markets, and recycling food packaging to help the environment.