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Persona is a vitamin subscription service offering a range of vitamins and supplements to cater to different health needs and goals.

Customers first complete the online assessment, and the company will then create a personal plan to meet their exact needs. A person can narrow down their options by selecting a particular program, such as weight loss or sleep.

This article discusses the Persona brand and how the subscription model works. It also looks at the benefits and risks of supplements and lists some alternative supplement subscription brands.

Persona launched in 2016, and its headquarters are in the State of Washington in the United States. The company delivers to all U.S. states and internationally.

Find a full list of the countries that Persona ships to here.

Persona has an average customer rating of 4.3 out of 5 stars on Trustpilot, with 66% of the reviews awarding the company the full 5 stars.

Positive reviews frequently note Persona’s customer service, while negative reviews often mention problems with orders and cancellations.

Persona does not have accreditation from the Better Business Bureau, but it has a positive rating of A-.

Please note that the writer has not tested these products. All information is research-based.

Persona offers a personalized vitamins and supplements plan. The company claims that there is scientific evidence to back all of its vitamins and supplements.

People can choose from a specialized variety of programs before receiving their personalized recommendations.

The specialized programs available are:

  • prenatal
  • men’s
  • women’s
  • sleep
  • energy
  • weight support
  • stress and anxiety
  • bariatric
  • fitness
  • immune defense
  • healthy aging
  • digestion
  • detox
  • joint health

Medical advisors and nutritionists

Persona has a medical advisory board. This team of healthcare professionals ensures that the vitamins and supplements are made to an adequate scientific standard.

Persona also has a team of in-house nutritionists who are available 7 days a week. This direct access to a panel of nutritionists allows customers to ask questions about Persona products and receive personalized advice. A Persona member can reach these nutritionists via email, online chat, or phone.

Regulated products

The manufacture of all Persona supplements takes place in the U.S.

The company claims that its products adhere to Food and Drug Administration (FDA) and Current Good Manufacturing Practice (cGMP) guidelines and regulations. On the company website, it says that each product goes through rigorous testing and that all products have a Certificate of Analysis (CoA).

Persona also states that it delivers all orders in recyclable packaging. Although its plastic packets are not recyclable, they are bio-sourced, so they will begin to break down after 80 days in compost or the trash.

The company also donates to a scheme called Vitamin Angels. For every Persona order that it ships, it provides two children with vitamin A for a year.

A person starts the process of ordering from Persona by taking the company’s assessment, which is available on the website and should only take 5 minutes to complete.

The assessments ask questions about a person’s age, gender, height, and weight. A person will then enter information about their health goals, lifestyle, diet, allergies, and any medications they currently take.

Persona’s doctor-designed algorithm then automatically creates a personalized plan based on a person’s answers. The company will confirm the price of the plan at this stage of the process.

A person can customize their order at any time by adding or removing supplements.

Customers receive their packages every 28 days. Through their online account, a person can add or remove supplements, change their shipping date, pause or cancel their subscription, update their current medication details, and view invoices.

The Centers for Disease Control and Prevention (CDC) say that vitamins are essential for some bodily functions. The body does not make most vitamins naturally, so a person needs to get them from food or supplements.

A few benefits of personalized vitamin services include:

  • fully customizable programs
  • convenience
  • people are able to access supplements that they may not have realized could benefit them

Potential risks of a personalized vitamin service are:

  • can be costly
  • the FDA does not regulate dietary supplements as closely as medications, so their safety and effectiveness may vary
  • can result in an excessive intake, according to the American Society for Nutrition

The authors of a 2016 review note that high dose supplements do not always prevent disease. They also state that high dose supplementation can have harmful effects.

A person should consider the quality of the products they are looking at purchasing. It is important to check whether a company has any certifications to confirm certain standards of manufacturing and product quality. The company should also be transparent about whether the product has been through rigorous testing.

A person can also check whether a vitamin subscription company has healthcare professionals, such as nutritionists and doctors, on board. If healthcare professionals test and approve products, they may be more likely to be of high quality.

Another indicator of quality is the ingredients in the products. A person may wish to avoid supplements that contain a high number of additives, preservatives, or fillers.

People should then consider the range of products on offer and their ability to customize their plan, pause or change an order, or cancel their subscription.

It can also be worth looking at the reviews on websites such as Trustpilot to gain an insight into previous customer experiences. These reviews should indicate whether the company is reputable and legitimate.

Anyone who has severe health issues or concerning symptoms should consult a doctor rather than relying on supplements.

A few other brands that offer personalized vitamin and supplement plans are:

  • Care/of: Care/of asks customers to complete a quick assessment and then creates them a personalized plan. As well as vitamins and supplements, the company offers probiotics, collagen, and protein powder, among other products. Learn more about Care/of here.
  • Rootine: This company requires a customer to conduct a DNA test and also asks for a blood test, though this is optional. The results of these tests dictate the person’s personalized vitamin and supplement plan.
  • Ritual: Ritual allows customers to purchase multivitamins for children, men, and women, so a person can order for the whole household. The company currently only offers multivitamins.
  • Nurish: Nurish is an affordable vitamin and supplement subscription that uses the results of a 5-minute online assessment to determine a person’s plan.

Persona creates individual vitamin and supplement plans based on a brief online assessment. The company has a team of nutritionists and a medical advisory board to ensure that all products are made to high standards and have research to support their use.

The plans that Persona offers are fully customizable, and a person can stop or pause their subscription at any time.

A person should talk with a doctor before starting to take any new vitamins or supplements.