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Persona is a vitamin subscription service offering a range of vitamins and supplements to cater to different health needs and goals.

Customers first complete the online assessment, and the company then creates a personalized plan to meet their needs. A person can narrow down their options by selecting a particular program, such as weight loss or sleep.

This article discusses the Persona brand and how the subscription model works. It also looks at the benefits and risks of supplements and lists some alternative supplement subscription brands.

Persona launched in 2016, with headquarters in Washington state in the United States. The company delivers to all U.S. states and internationally.

Explore the full list of the countries that Persona ships to.

Persona has an average customer rating of 4.4 out of 5 stars on Trustpilot, with 69% of the reviews awarding the company the full 5 stars.

Positive reviews frequently note Persona’s customer service, while negative reviews often mention problems with orders and cancellations.

Persona does not have accreditation from the Better Business Bureau, but it has a positive rating of B+.

Medical News Today chooses products and brands that have been thoroughly vetted by our team for medical credibility, good business practices, and social impact.


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Here are some advantages and drawbacks of Persona to consider.


  • customizable and individualized vitamins
  • regulated products
  • has a board of medical advisors
  • uses eco-friendly packaging
  • a charity donation with each order
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  • can be expensive
  • subscription service only
  • dietary supplements do not undergo regulation
  • taking supplements can result in over-intake
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Please note that the writer has not tested these products. All information is research-based.

Persona offers a personalized vitamins and supplements plan. The company claims there is scientific evidence to back all its vitamins and supplements.

People can choose from a specialized variety of programs before receiving personalized recommendations.

The specialized programs available are:

  • prenatal
  • men’s
  • women’s
  • sleep
  • energy
  • weight support
  • stress and anxiety
  • bariatric
  • fitness
  • immune defense
  • healthy aging
  • digestion
  • detox
  • joint health

Medical advisors and nutritionists

Persona has a medical advisory board. This team of healthcare professionals helps ensure the vitamins and supplements are of sufficient quality.

Persona also has a team of in-house nutritionists available 7 days a week. This direct access to a panel of nutritionists allows customers to ask questions about Persona products and receive personalized advice. A Persona member can reach these nutritionists via email, online chat, or phone.

Regulated products

The manufacture of all Persona supplements takes place in the U.S.

The company claims that its products adhere to Food and Drug Administration (FDA) and Current Good Manufacturing Practice (cGMP) guidelines and regulations. The company website says that each product goes through rigorous testing and that all products have a Certificate of Analysis.

Persona also states that it delivers all orders in recyclable packaging. The dispenser box comprises post-consumer waste, which a person can then reuse and recycle. The other packaging, including the shipping box, brochure, and paper wrapping, comes from sustainable producers.

The company also donates to an organization called Vitamin Angels. For every Persona order that it ships, it provides two children with vitamin A for a year.

A person starts ordering from Persona by taking the company’s assessment, which is available on its website and takes around 5 minutes to complete.

The assessments ask questions about a person’s age, gender, height, and weight. The individual will then enter information about their health goals, lifestyle, diet, allergies, and any medications they currently take.

Persona’s doctor-designed algorithm then automatically creates a personalized plan according to the person’s answers. The company will confirm the price of the plan at this stage of the process.

A person can customize their order at any time by adding or removing supplements.

Customers receive their packages every 28 days. Through their online account, an individual can add or remove supplements, change their shipping date, pause or cancel their subscription, update their current medication details, and view invoices.

Persona is a customizable vitamin subscription service. Customers complete a short assessment and receive recommendations for their age, sex, and other health factors.

This vitamin subscription may suit people who prefer an individualized approach and support from Persona’s on-call nutritionists. For example, it may benefit individuals who want to avoid trips to the store and have the convenience of vitamin delivery at their door, so these subscription services can save time.

But if someone prefers to shop for vitamins in person at the store, order a single bottle of supplements at a time, or is trying to cut down on regular fees, a subscription service, such as Persona, may not be the best fit.

The Centers for Disease Control and Prevention (CDC) say that vitamins are essential for some bodily functions. The body does not make most vitamins naturally, so a person needs to get them from food or supplements.

A few benefits of personalized vitamin services include:

  • fully customizable programs
  • convenience
  • people can discover new supplements that could benefit them

Potential risks of a personalized vitamin service are:

  • they can be expensive
  • the FDA does not regulate dietary supplements as closely as medications, so their safety and effectiveness may vary
  • can result in an excessive intake, according to the American Society for Nutrition

The authors of a 2016 review noted that high dose supplements do not always prevent disease. They also stated that high dose supplementation can be harmful. For instance, a 2018 review found that reports of vitamin D toxicity have increased due to high dose supplementation, inappropriate prescribing, or unregulated formulas. High dose vitamin C supplementation may cause kidney stones, while vitamin A toxicity can result in nausea, headache, fever, and other side effects.

A person should consider the quality of the products they are considering purchasing. It is important to check whether a company has any certifications to confirm certain manufacturing and product quality standards. The company should also be transparent about whether the product has undergone rigorous testing.

A person can also check whether a vitamin subscription company has employed qualified healthcare professionals, such as nutritionists and doctors. If healthcare professionals test and approve products, they may be more likely to be high quality.

Another indicator of quality is the ingredients in the products. A person may wish to avoid supplements containing many additives, preservatives, or fillers.

People can also consider the range of products on offer and their ability to customize their plan, pause or change an order, or cancel their subscription.

It can also be worth looking at the reviews on websites, such as Trustpilot, to gain insights into other customer experiences. These reviews should indicate whether the company is reputable and legitimate.

However, anyone with severe health issues or concerning symptoms should consult a doctor rather than rely on supplements.

A few other brands that offer personalized vitamin and supplement plans are:

  • Care/of: Care/of asks customers to complete a quick assessment and then creates them a personalized plan. As well as vitamins and supplements, the company offers probiotics, collagen, protein powder, and others. Learn more about Care/of.
  • Rootine: This company requires a customer to conduct a DNA test and also asks for a blood test, though this is optional. The results of these tests dictate the person’s personalized vitamin and supplement plan.
  • Ritual: Allows customers to purchase multivitamins for children and adults, so a person can order for the whole household. The company currently only offers multivitamins.
  • Nurish: Offers an affordable vitamin and supplement subscription that uses the results of a 5-minute online assessment to determine a person’s plan.

Here are some common questions people may have about Persona.

Are Persona vitamins high quality?

The company says it works directly with suppliers it trusts to source the highest quality ingredients. It also tests its vitamins at various stages of production to ensure adherence to FDA and cGMP guidelines. However, Persona conducts the tests, rather than a third party.

Do Persona vitamins have FDA approval?

The FDA does not approve any dietary supplements — it considers dietary supplements as food rather than drugs.

Persona states that its products adhere to FDA and cGMP guidelines and regulations. It says that each product also goes through rigorous testing at various stages.

Where are Persona vitamins made?

The company says that it manufactures its vitamins, herbs, and dietary supplements in the United States and follows FDA and cGMP regulations.

Persona creates individual vitamin and supplement plans according to a brief online assessment. The company has a team of nutritionists and a medical advisory board to ensure that all products undergo high manufacturing standards and have research backing their use.

The plans that Persona offers are fully customizable, and a person can stop or pause their subscription at any time. However, an individual should talk with a doctor before taking any new vitamins or supplements.