We include products we think are useful for our readers. If you buy through links on this page, we may earn a small commission Here’s our process.
Medical News Today only shows you brands and products that we stand behind.Our team thoroughly researches and evaluates the recommendations we make on our site. To establish that the product manufacturers addressed safety and efficacy standards, we:
- Evaluate ingredients and composition: Do they have the potential to cause harm?
- Fact-check all health claims: Do they align with the current body of scientific evidence?
- Assess the brand: Does it operate with integrity and adhere to industry best practices?
Persona is a vitamin subscription service offering a range of vitamins and supplements to cater to different health needs and goals.
Customers first complete the online assessment, and the company then creates a personalized plan to meet their needs. A person can narrow down their options by selecting a particular program, such as weight loss or sleep.
This article discusses the Persona brand and how the subscription model works. It also looks at the benefits and risks of supplements and lists some alternative supplement subscription brands.
Persona launched in 2016, with headquarters in Washington state in the United States. The company delivers to all U.S. states and internationally.
Persona has an average customer rating of 4.4 out of 5 stars on Trustpilot, with 69% of the reviews awarding the company the full 5 stars.
Positive reviews frequently note Persona’s customer service, while negative reviews often mention problems with orders and cancellations.
Persona does not have accreditation from the Better Business Bureau, but it has a positive rating of B+.
Medical News Today chooses products and brands that have been thoroughly vetted by our team for medical credibility, good business practices, and social impact.
We determine if the ingredients are potentially harmful. We also check to see if the products contain anything that could cause interactions, allergies, or other harmful reactions after consumption.
Cost and value
We compare the cost of a brand’s products with the value they provide. We also share alternatives at several different price points.
Custom reviews and brand reputation
We evaluate the health claims of the brands we recommend and if they adhere to best practices in business and Food and Drug Administration (FDA) regulations. Finally, we look at customer reviews.
Here are some advantages and drawbacks of Persona to consider.
- customizable and individualized vitamins
- regulated products
- has a board of medical advisors
- uses eco-friendly packaging
- a charity donation with each order
- can be expensive
- subscription service only
- dietary supplements do not undergo regulation
- taking supplements can result in over-intake
Please note that the writer has not tested these products. All information is research-based.
Persona offers a personalized vitamins and supplements plan. The company claims there is scientific evidence to back all its vitamins and supplements.
People can choose from a specialized variety of programs before receiving personalized recommendations.
The specialized programs available are:
- weight support
- stress and anxiety
- immune defense
- healthy aging
- joint health
Medical advisors and nutritionists
Persona has a medical advisory board. This team of healthcare professionals helps ensure the vitamins and supplements are of sufficient quality.
Persona also has a team of in-house nutritionists available 7 days a week. This direct access to a panel of nutritionists allows customers to ask questions about Persona products and receive personalized advice. A Persona member can reach these nutritionists via email, online chat, or phone.
The manufacture of all Persona supplements takes place in the U.S.
The company claims that its products adhere to Food and Drug Administration (FDA) and Current Good Manufacturing Practice (cGMP) guidelines and regulations. The company website says that each product goes through rigorous testing and that all products have a Certificate of Analysis.
Persona also states that it delivers all orders in recyclable packaging. The dispenser box comprises post-consumer waste, which a person can then reuse and recycle. The other packaging, including the shipping box, brochure, and paper wrapping, comes from sustainable producers.
The company also donates to an organization called Vitamin Angels. For every Persona order that it ships, it provides two children with vitamin A for a year.
A person starts ordering from Persona by taking the company’s assessment, which is available on its website and takes around 5 minutes to complete.
The assessments ask questions about a person’s age, gender, height, and weight. The individual will then enter information about their health goals, lifestyle, diet, allergies, and any medications they currently take.
Persona’s doctor-designed algorithm then automatically creates a personalized plan according to the person’s answers. The company will confirm the price of the plan at this stage of the process.
A person can customize their order at any time by adding or removing supplements.
Customers receive their packages every 28 days. Through their online account, an individual can add or remove supplements, change their shipping date, pause or cancel their subscription, update their current medication details, and view invoices.
Persona is a customizable vitamin subscription service. Customers complete a short assessment and receive recommendations for their age, sex, and other health factors.
This vitamin subscription may suit people who prefer an individualized approach and support from Persona’s on-call nutritionists. For example, it may benefit individuals who want to avoid trips to the store and have the convenience of vitamin delivery at their door, so these subscription services can save time.
But if someone prefers to shop for vitamins in person at the store, order a single bottle of supplements at a time, or is trying to cut down on regular fees, a subscription service, such as Persona, may not be the best fit.
A few benefits of personalized vitamin services include:
- fully customizable programs
- people can discover new supplements that could benefit them
Potential risks of a personalized vitamin service are:
- they can be expensive
FDAdoes not regulate dietary supplements as closely as medications, so their safety and effectiveness may vary
- can result in an excessive intake, according to the American Society for Nutrition
The authors of a
A person should consider the quality of the products they are considering purchasing. It is important to check whether a company has any certifications to confirm certain manufacturing and product quality standards. The company should also be transparent about whether the product has undergone rigorous testing.
A person can also check whether a vitamin subscription company has employed qualified healthcare professionals, such as nutritionists and doctors. If healthcare professionals test and approve products, they may be more likely to be high quality.
Another indicator of quality is the ingredients in the products. A person may wish to avoid supplements containing many additives, preservatives, or fillers.
People can also consider the range of products on offer and their ability to customize their plan, pause or change an order, or cancel their subscription.
It can also be worth looking at the reviews on websites, such as Trustpilot, to gain insights into other customer experiences. These reviews should indicate whether the company is reputable and legitimate.
However, anyone with severe health issues or concerning symptoms should consult a doctor rather than rely on supplements.
A few other brands that offer personalized vitamin and supplement plans are:
- Care/of: Care/of asks customers to complete a quick assessment and then creates them a personalized plan. As well as vitamins and supplements, the company offers probiotics, collagen, protein powder, and others. Learn more about Care/of.
- Rootine: This company requires a customer to conduct a DNA test and also asks for a blood test, though this is optional. The results of these tests dictate the person’s personalized vitamin and supplement plan.
- Ritual: Allows customers to purchase multivitamins for children and adults, so a person can order for the whole household. The company currently only offers multivitamins.
- Nurish: Offers an affordable vitamin and supplement subscription that uses the results of a 5-minute online assessment to determine a person’s plan.
Here are some common questions people may have about Persona.
Are Persona vitamins high quality?
The company says it works directly with suppliers it trusts to source the highest quality ingredients. It also tests its vitamins at various stages of production to ensure adherence to FDA and cGMP guidelines. However, Persona conducts the tests, rather than a third party.
Do Persona vitamins have FDA approval?
Persona states that its products adhere to FDA and cGMP guidelines and regulations. It says that each product also goes through rigorous testing at various stages.
Where are Persona vitamins made?
The company says that it manufactures its vitamins, herbs, and dietary supplements in the United States and follows FDA and cGMP regulations.
Persona creates individual vitamin and supplement plans according to a brief online assessment. The company has a team of nutritionists and a medical advisory board to ensure that all products undergo high manufacturing standards and have research backing their use.
The plans that Persona offers are fully customizable, and a person can stop or pause their subscription at any time. However, an individual should talk with a doctor before taking any new vitamins or supplements.