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Ritual is a company that offers subscription multivitamins for purchase online. The company claims that these vitamins can help people supplement their diet and lifestyle to support their general health.
This article explores Ritual products in more detail. We list how they differ from each other, the price point, and other alternatives.
Males and females often benefit from differing vitamin and mineral types, quantities, and combinations. With this in mind, some pharmaceutical companies develop specific formulas of supplements, vitamins, shakes, and health bars to benefit either male or female biology. A person should discuss their options with a doctor or healthcare professional who can help them decide, and choose the product they feel works best for them and their needs.
Ritual is a brand that offers several subscription wellness products for sale online, such as:
- multivitamins for children and adults
- protein shakes
- multivitamins and shakes for those who are pregnant or breastfeeding
The company also offers bundles of multivitamins and shakes for different life stages, such as adults under and over 50 years of age, and those who are pregnant.
Ritual includes a list of its ingredients and where they came from under each product description. Additionally, the company states that all of its products are vegan, third-party tested, non-GMO, and free from artificial flavors and synthetic fillers.
Ritual differs from some other companies in the following ways:
- Ingredient transparency: The company provides detailed information on where it gets its raw ingredients.
- Testing: The company uses third-party labs to ensure its products are free from heavy metals.
- In-hour testing: Ritual states it conducts rigorous in-house quality checks on its products.
- Explanations: The company explains why it uses specific ingredients and does not include others.
- Formulation: Ritual states it only offers delayed-release capsules, which it states are suitable for even sensitive stomachs.
- Subscription: People who sign up for a subscription do not need to worry about running out of vitamins.
- Dietary requirements: Most of Ritual’s products are vegan and free from GMO ingredients, synthetic fillers, and synthetic stabilizers.
Individuals looking to supplement their diet with multivitamins may want to consider the pros and cons of using Ritual.
Pros
- Ritual offers free shipping.
- People can choose to change their delivery dates.
- The company offers free cancellations of orders.
- Ritual offers a 30-day money-back guarantee.
- The company uses traceable ingredients that are GMO-free.
- A third party tests the company’s vitamins.
Cons
- Ritual’s multivitamins may be more expensive than other similar products.
- Ritual does not offer personalized vitamin bundles.
- Some multivitamin products may not have certain vitamins and minerals, such as vitamin C.
Ritual offers several different multivitamins on its website.
Please note that the writer of this article has not tried these products. All information presented is purely research-based and correct at the time of publication.
Medical News Today follows a strict product selection and vetting process. Learn more here.
Essential for Women Multivitamin 18+
- Price: $33 per month
This multivitamin may be suitable for women ages 18–50 years. The company states this product can help support brain and bone health, red blood cell formulation, and the body’s antioxidant properties.
Learn more about the best multivitamins for women.
Each bottle has 60 capsules, which contain nine traceable core ingredients:
- folate, from Pisticci, Italy
- iron, from Ogden, UT
- omega-3 DHA, from Saskatoon, Canada
- vitamin B12, from Bridgeport, CT
- vitamin D, from Nottingham, United Kingdom
- vitamin K2, from Oslo, Norway
- boron, from Momence, IL
- vitamin E, from Buenos Aires, Argentina
- magnesium, from Ogden, UT
The company recommends taking two capsules per day.
Essential for Women Multivitamin 50+
- Price: $39 per month
This multivitamin may be suitable for women ages 50 years and older. The company states that this product can help support heart and bone health, muscle function, and normal immune function.
Each bottle has 60 capsules that contain eight traceable ingredients:
- folate, from Pisticci, Italy
- omega-3 DHA, from Saskatoon, Canada
- vitamin B12, from Bridgeport, CT
- vitamin D, from Nottingham, U.K.
- vitamin K2, from Oslo, Norway
- boron, from Momence, IL
- vitamin E, from Buenos Aires, Argentina
- magnesium, from Ogden, UT
The company recommends people take two capsules daily.
Essential for Women Prenatal Multivitamin
- Price: $39 per month, FSA and HSA eligible
This multivitamin may be suitable for people who are planning to conceive and those who are pregnant. The company states that this product can help support neural tube development, brain health, red blood cell formulation, and bone health.
Learn more about the best fertility vitamins.
This product has 60 capsules, which contain 12 traceable ingredients:
- folate, from Pisticci, Italy
- iron, from Ogden, UT
- omega-3 DHA, from Saskatoon, Canada
- vitamin B12, from Bridgeport, CT
- vitamin D, from Nottingham, U.K.
- vitamin K2, from Oslo, Norway
- boron, from Momence, IL
- vitamin E, from Buenos Aires, Argentina
- magnesium, from Ogden, UT
- choline, from Verona, MO
- iodine, from Ogden, UT
- biotin, from Bridgeport, CT
The company recommends people take two capsules daily.
Essential for Women Postnatal Multivitamin
- Price: $39 per month
This multivitamin may be suitable for those who have given birth within the last 6 months and those who are breastfeeding. The company states that this product can help support normal immune function, brain health, and the fatty acid content in breast milk.
Each bottle has 60 capsules, which contain 15 traceable ingredients:
- folate, from Pisticci, Italy
- iron, from Ogden, UT
- omega-3 DHA, from Saskatoon, Canada
- vitamin B12, from Bridgeport, CT
- vitamin D, from Nottingham, U.K.
- vitamin K2, from Oslo, Norway
- boron, from Momence, IL
- vitamin E, from Buenos Aires, Argentina
- magnesium, from Ogden, UT
- choline, from Verona, MO
- iodine, from Ogden, UT
- biotin, from Bridgeport, CT
- vitamin C from Dalry, Scotland
- vitamin A from Be’er Sheva, Israel
- zinc, from Ogden, UT
The company recommends taking two capsules daily.
Essential for Men Multivitamin 18+
- Price: $33 per month
This multivitamin may be suitable for men ages 18–50 years. The company states that this product can help support normal immune function, muscle function, and brain and heart health.
Learn more about the best multivitamins for men.
Each bottle has 60 capsules that contain 10 traceable ingredients:
- folate, from Pisticci, Italy
- zinc, from Ogden, UT
- omega-3 DHA, from Saskatoon, Canada
- vitamin B12, from Bridgeport, CT
- vitamin D, from Nottingham, U.K.
- vitamin K2, from Oslo, Norway
- boron, from Momence, IL
- vitamin E, from Buenos Aires, Argentina
- magnesium, from Ogden, UT
- vitamin A, from Sisseln, Switzerland
The company recommends that people take two capsules daily.
Essential for Men Multivitamin 50+
- Price: $39 per month
This multivitamin may be suitable for men ages 50 years and older. The company states that this product can help support heart and bone health, immune function, and muscle function.
Learn more about the best multivitamins for men over 50.
Each capsule has 60 capsules that contain 10 traceable ingredients:
- folate, from Pisticci, Italy
- zinc, from Ogden, UT
- omega-3 DHA, from Saskatoon, Canada
- vitamin B12, from Bridgeport, CT
- vitamin D, from Nottingham, U.K.
- vitamin K2, from Oslo, Norway
- boron, from Momence, IL
- vitamin E, from Buenos Aires, Argentina
- magnesium, from Ogden, UT
- vitamin A, from Sisseln, Switzerland
The company recommends taking two capsules daily.
Essential for Teens Multivitamin for Her
- Price: $33 per month
This multivitamin may be suitable for females ages 13–17 years. The company states that this product can help support bone, brain, and immune health.
Each bottle has 60 capsules that contain 10 traceable ingredients:
- folate, from Pisticci, Italy
- iron, from Ogden, UT
- omega-3 DHA, from Saskatoon, Canada
- vitamin B12, from Bridgeport, CT
- vitamin D, from Nottingham, U.K.
- vitamin K2, from Oslo, Norway
- zinc, from Ogden, UT
- vitamin E, from Buenos Aires, Argentina
- magnesium, from Ogden, UT
- vitamin A, from Sisseln, Switzerland
The company recommends people take two capsules daily.
Essential for Teens Multivitamin for Him
- Price: $33 per month
This multivitamin may be suitable for males ages 13–17 years. The company states that this product can help support brain and bone health, immune function, and muscle function.
Each bottle has 60 capsules that contain nine traceable ingredients:
- folate, from Pisticci, Italy
- omega-3 DHA, from Saskatoon, Canada
- vitamin B12, from Bridgeport, CT
- vitamin D, from Nottingham, U.K.
- vitamin K2, from Oslo, Norway
- zinc, from Ogden, UT
- vitamin E, from Buenos Aires, Argentina
- magnesium, from Ogden, UT
- vitamin A, from Sisseln, Switzerland
The company recommends taking two capsules daily.
Essential for Kids Multivitamin Kids 4+
- Price: $33 per month
This multivitamin may be suitable for children ages four years and older. The company states that this product can help support brain, bone, and digestive health and normal immune function.
Each bottle has 90 gummies that contain 12 traceable ingredients:
- vitamin A, from Branchburg, NJ
- vitamin D, from Nottingham, U.K.
- vitamin C, from Dalry, Scotland
- vitamin E, from Buenos Aires, Argentina
- folate, from Pisticci, Italy
- vitamin B12, from Bridgeport, CT
- zinc, from Ogden, UT
- choline, from Verona, MO
- iodine, from Ogden, Utah
- omega-3 DHA, from Saskatoon, Canada
- vitamin K2, from Oslo, Norway
- fiber and probiotic blend, from various locations
These are sugar-free gummies containing the natural sweetener monk fruit. Monk fruit has a
The company recommends children take three gummies per day.
To order from Ritual, a person must first choose which multivitamins they wish to purchase. The company may automatically add other products, such as protein shakes, to a person’s order at a discount. A person can remove the extra items at any time before checking out.
Then, a person must create an account or log in to an existing account. Purchasing a multivitamin automatically enters a person into a monthly subscription, which people can cancel at any time for free.
Ritual offers free shipping.
Ritual states that all of its products are third-party tested. The lab that Ritual uses tests the products for heavy metals, microbes, allergens, and other contaminants, and the company itself tests products for purity, strength, and composition.
Ritual states that all of its ingredients are traceable. Most of the multivitamins on its website have some of the following ingredients:
- Vitamin A: The
National Institutes of Health (NIH) states that vitamin A plays an important role in supporting healthy vision and cell growth. This vitamin can help support the formation and function of the heart, lungs, and kidneys. - Vitamin B12: The
NIH states that this vitamin is essential for the function of the central nervous system and red blood cell formation. - Vitamin C: This vitamin
can help support wound healing. Additionally, vitamin C helps support immune function and improves a person’s absorption of nonheme iron, which is present in plant-based food. - Vitamin D: This vitamin
helps support bone health and can also reduce inflammation and support immune function. - Vitamin E: The
NIH states that this vitamin acts as an antioxidant, and research is ongoing to determine whether vitamin E can help delay certain chronic conditions. Additionally, this vitamin can help support the immune function and other metabolic processes. - Omega-3 DHA: This ingredient
plays an important role in the formation of the cell structures of the retina, brain, and sperm. Additionally, omega-3 helps support the cardiovascular, pulmonary, immune, and endocrine systems. - Folate: Folate, or vitamin B9,
can help support the cardiovascular system and brain health. Researchers are investigating whether folate can help reduce the risk of developing cardiovascular disease, dementia, and Alzheimer’s disease. - Iron: This mineral plays an important role in
transporting oxygen from the lungs to the rest of the body. Additionally, iron helps support physical growth, brain development, and the production of some hormones.
An important consideration is that Ritual does not include some vitamins that other companies may have in their multivitamin packs. For example, the Ritual Essential for Women 50+ does not include vitamin A, which the
Additionally, some of Ritual’s products do not contain many nutrients, with most products containing 30–60 milligrams (mg) of each nutrient. For example, the recommended Daily Value for magnesium is
If a healthcare professional recommends a person takes vitamin or mineral supplements, they should confirm that Ritual has the number of vitamins they require.
Additionally, people should not consume more than the tolerable upper limit of vitamins and minerals. For example,
It is important to include any other dietary supplements and food and beverages when calculating how many vitamins and minerals a person consumes each day.
Each multivitamin costs around $33 – 39 for one month’s supply. As Ritual is a subscription service, a person will pay this amount once per month until they cancel or change their deliveries.
Ritual may also offer bundles of vitamins and protein shakes at a discount.
The company offers free shipping on all orders.
Ritual vitamins are more personalized than many off-the-shelf products, and the company is transparent about where it gets its ingredients from. However, there are several downsides to using this service:
- Price: Ritual is more expensive than many other brands.
- Lack of personalization: While Ritual offers products targeting specific age groups and life stages, the company’s products are not specifically tailored to the individual, unlike some competitors.
- Subscription model: Some people may prefer the freedom to purchase different brands as they wish, instead of locking themselves into a subscription.
- Vitamin and mineral content: Some multivitamins do not contain all vitamins and minerals a person may need. Others may not contain as high amounts of vitamins as other brands.
Other brands that offer personalized vitamins include:
- Care/of: This subscription company offers personalized vitamins. A person can take a quiz to determine which vitamin packs the company recommends or choose from different vitamins and minerals on Care/of’s website. Learn more about Care/of vitamins here.
- Rootine: This company offers a quiz and an optional home DNA test to personalize a person’s vitamin order.
- Persona: This company allows people to filter by health concerns when choosing multivitamins to purchase. Learn more about Persona here.
The table below compares the above alternatives with Ritual on key points:
| Brand | Products | Customization | Cost per month |
|---|---|---|---|
| Ritual | • multivitamins • protein shakes | age and gender | around $33–39 |
| Care/of | • vitamins • minerals • probiotics | online quiz | $5–35 per product |
| Rootine | personalized multivitamins | • online quiz • optional DNA test | around $70 |
| Persona | • vitamins • minerals | filter by health concern | $20–100 |
Ritual offers multivitamins that may support general health throughout different life stages. The company’s products are third-party tested, and all ingredients are traceable.
A person should always follow the advice of their healthcare professional when choosing a multivitamin to ensure they are consuming the right amount and type of vitamins and minerals.