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Ritual is a company that offers subscription multivitamins for purchase online. The company claims these vitamins can help people supplement their diet and lifestyle to support their general health.

This article explores Ritual products in more detail. We list how they differ, the price point, and other alternatives.

Males and females often benefit from differing vitamin and mineral types, quantities, and combinations. With this in mind, some pharmaceutical companies develop specific formulas of supplements, vitamins, shakes, and health bars to benefit either male or female biology. A person should discuss their options with a doctor or healthcare professional who can help them decide, and choose the product they feel works best for them and their needs.

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Ritual is a brand that offers several subscription wellness products for sale online, such as:

  • multivitamins for teens and adults
  • protein shakes
  • multivitamins and shakes for those who are pregnant or breastfeeding

The company also offers bundles of multivitamins and shakes for different life stages, such as adults under and over 50 and pregnant women.

Ritual includes a list of ingredients and their origins under each product description. Additionally, the company states that all its products are vegan, third-party tested, non-GMO, and free from artificial flavors and synthetic fillers.

Ritual differs from some other companies in the following ways:

  • Ingredient transparency: The company provides detailed information on where it gets its raw ingredients.
  • Testing: The company uses third-party labs to ensure its products are free from heavy metals.
  • In-hour testing: Ritual states it conducts rigorous in-house product quality checks.
  • Explanations: The company explains why it uses specific ingredients and does not include others.
  • Formulation: Ritual states it only offers delayed-release capsules, which it states are suitable for even sensitive stomachs.
  • Subscription: People who sign up for a subscription do not need to worry about running out of vitamins.
  • Dietary requirements: Most of Ritual’s products are vegan and free from GMO ingredients, synthetic fillers, and synthetic stabilizers.

Individuals looking to supplement their diet with multivitamins may want to consider the pros and cons of using Ritual.


  • Ritual offers free shipping.
  • People can choose to change their delivery dates.
  • The company offers free cancellations of orders.
  • Ritual offers a 30-day money-back guarantee.
  • The company uses traceable ingredients that are GMO-free.
  • A third party tests the company’s vitamins.


  • Ritual’s multivitamins may be more expensive than other similar products.
  • Ritual does not offer personalized vitamin bundles.
  • Some multivitamin products, such as vitamin C, may not have certain vitamins and minerals.
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Ritual offers several different multivitamins on its website.

Please note that the writer of this article has not tried these products. All information presented is purely research-based and correct at the time of publication.

Medical News Today follows a strict product selection and vetting process. Learn more here.

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To order from Ritual, a person must first choose which multivitamins they wish to purchase. The company may automatically add other products, such as protein shakes, to a person’s order at a discount. A person can remove the extra items at any time before checking out.

Then, a person must create an account or log in to an existing account. Purchasing a multivitamin automatically enters a person into a monthly subscription, which people can cancel at any time for free.

Ritual offers free shipping.

Ritual states that all of its products are third-party tested. The lab that Ritual uses tests the products for heavy metals, microbes, allergens, and other contaminants, and the company itself tests products for purity, strength, and composition.

Ritual states that all of its ingredients are traceable. Most of the multivitamins on its website have some of the following ingredients:

  • Vitamin A: The National Institutes of Health (NIH) states that vitamin A plays an important role in supporting healthy vision and cell growth. This vitamin can help support the formation and function of the heart, lungs, and kidneys.
  • Vitamin B12: The NIH states that this vitamin is essential for the function of the central nervous system and red blood cell formation.
  • Vitamin C: This vitamin can help support wound healing. Additionally, vitamin C helps support immune function and improves a person’s absorption of nonheme iron, which is present in plant-based food.
  • Vitamin D: This vitamin helps support bone health and can also reduce inflammation and support immune function.
  • Vitamin E: The NIH states that this vitamin acts as an antioxidant, and research is ongoing to determine whether vitamin E can help delay certain chronic conditions. Additionally, this vitamin can help support the immune function and other metabolic processes.
  • Omega-3 DHA: This ingredient plays an important role in the formation of the cell structures of the retina, brain, and sperm. Additionally, omega-3 helps support the cardiovascular, pulmonary, immune, and endocrine systems.
  • Folate: Folate, or vitamin B9, can help support the cardiovascular system and brain health. Researchers are investigating whether folate can help reduce the risk of developing cardiovascular disease, dementia, and Alzheimer’s disease.
  • Iron: This mineral plays an important role in transporting oxygen from the lungs to the rest of the body. Additionally, iron helps support physical growth, brain development, and the production of some hormones.

Learn more about vitamins, minerals, and supplements here.

An important consideration is that Ritual does not include some vitamins that other companies may have in their multivitamin packs. For example, the Ritual Essential for Women 50+ does not include vitamin A, which the National Institute on Aging recommends for those who are over 50 years of age.

Additionally, some of Ritual’s products do not contain many nutrients, with most products containing 30–60 milligrams (mg) of each nutrient. For example, the recommended Daily Value for magnesium is 420 mg, yet the Essentials for Women 18+ only contains 30 mg per serving.

If a healthcare professional recommends a person takes vitamin or mineral supplements, they should confirm that Ritual has the number of vitamins they require.

Additionally, people should not consume more than the tolerable upper limit of vitamins and minerals. For example, vitamin D can cause hypercalcemia, a condition where a person has too much calcium in the blood. This can lead to symptoms such as nausea, vomiting, dehydration, and kidney stones.

It is important to include any other dietary supplements and food and beverages when calculating how many vitamins and minerals a person consumes each day.

Each multivitamin costs around $33-$39 for one month’s supply. As Ritual is a subscription service, a person will pay this amount once per month until they cancel or change their deliveries.

Ritual may also offer bundles of vitamins and protein shakes at a discount.

The company offers free shipping on all orders.

Ritual vitamins are more personalized than many off-the-shelf products, and the company is transparent about where it gets its ingredients from. However, there are several downsides to using this service:

  • Price: Ritual is more expensive than many other brands.
  • Lack of personalization: While Ritual offers products targeting specific age groups and life stages, the company’s products are not specifically tailored to the individual, unlike some competitors.
  • Subscription model: Some people may prefer the freedom to purchase different brands as they wish, instead of locking themselves into a subscription.
  • Vitamin and mineral content: Some multivitamins do not contain all vitamins and minerals a person may need. Others may not contain as high amounts of vitamins as other brands.

Other brands that offer personalized vitamins include:

  • Care/of: This subscription company offers personalized vitamins. A person can take a quiz to determine which vitamin packs the company recommends or choose from different vitamins and minerals on Care/of’s website. Learn more about Care/of vitamins here.
  • Rootine: This company offers a quiz and an optional home DNA test to personalize a person’s vitamin order.
  • Persona: This company allows people to filter by health concerns when choosing multivitamins to purchase. Learn more about Persona here.

The table below compares the above alternatives with Ritual on key points:

BrandProductsCustomizationCost per month
Ritual• multivitamins
• protein shakes
age and genderaround $33–$39
Care/of• vitamins
• minerals
• probiotics
online quiz$5–$35 per product
Rootinepersonalized multivitamins• online quiz
• optional DNA test
around $70
Persona• vitamins
• minerals
filter by health concern$20–$100

Learn more about the best vitamin brands here.

Ritual offers multivitamins that may support general health throughout different life stages. The company’s products are third-party tested, and all ingredients are traceable.

A person should always follow the advice of their healthcare professional when choosing a multivitamin to ensure they are consuming the right amount and type of vitamins and minerals.