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Target Optical sells branded prescription and nonprescription glasses, sunglasses, and contact lenses. The retailer claims to offer quality eyewear at fair prices to people with or without insurance.

This article discusses Target Optical, its products, services, alternative products people might want to consider, and vision health.

Target Optical is an optical brand operating in over 500 Target stores across the United States. The Cole National group started the company in 1995 in Cleveland, Ohio.

The company became one of Luxottica group’s retail brands in 2004, with the acquisition of Cole National. Luxottica is a leading maker and distributor of proprietary and licensed eyewear brands.

Brand reputation

Target Optical does not have accreditation from the Better Business Bureau. It has an average of 1.18 over a total of 5 stars based on 96 customer reviews. It has closed a total of 781 complaints over the last 3 years.

Positive reviews mention the price and customer service, while negative reviews mention issues with deliveries, refunds, and product quality.

Please note that the writer of this article has not tried these products. All information presented is purely research-based.


Target Optical offers several branded glasses frames and designer sunglasses for all adults and children. On the company’s website, customers can filter products by material, fit, color, rim type, and more.

The brand makes eyeglasses for multiple prescription types, including single vision, multifocal, and readers. However, the company does not offer lined bifocal lenses online.

Target Optical also does not offer premanufactured reading glasses, but it can make customized frames for people with a prescription.

Lens options

The company offers several lens options for their prescription and nonprescription glasses and sunglasses. These differ in features such as impact, glare and smudge resistance, clarity, thinness, and more.

Options include:

  • ComfortLight Active or SunVision Active, which are premium polycarbonate lenses suitable for everyday wear.
  • ComfortLight or SunVision, which are plastic lenses suitable for casual wear.
  • ComfortLight Performance or SunVision Performance, which are high-index lenses suitable for prescriptions below -4.00 or above +4.00.
  • Ray-Ban Authentic or Ray-Ban Authentic Sun, which are polycarbonate lenses with the Ray-ban logo, which are only available with Ray-Ban frames.
  • Oakley Authentic or Oakley Authentic Sun, which are lenses with a laser-etching of the Oakley logo that are only available with Oakley frames.

Lens treatments

People can also choose to add the following lens filters to their lenses:

  • IntelliBlue: Reportedly reduces daily exposure to blue light by up to 20%.
  • TransitionsGEN8: Target Optical claims that these transition lenses transition faster than standard models. The retailer also says they filter 100% UVA rays, 20% blue light indoors, and 87% blue light outdoors. This filter is available on all glasses and comes with five color tint options.
  • EasyCare AR: An anti-reflective coating that reduces glare and smudges and is scratch-resistant.

Learn more about buying glasses lenses and replacements here.

Contact lenses

Target Optical also has a wide array of contact lens options from manufacturers such as Alcon, Bausch & Lomb, Cooper Vision, and others. They have lenses suitable for daily, bi-weekly, and monthly use.

They offer various contact lenses types, including:

Learn more about buying contact lenses online here.

Target Optical eye exams

Target Optical offers eye exams through independent optometrists who lease space inside the company’s stores or neighboring stores. The company also employs doctors in some locations.

People can go to Target Optical’s website to schedule an eye exam from their preferred store location. Learn more here.

To order online, a person can go to the Target Optical website and select their desired frame. Upon checkout, they can customize their order.

For prescription glasses or contact lenses, customers need to provide a current and valid prescription. Target Optical accepts current and valid prescriptions online and in-store. It also recommends that a person undergo a test to find their pupillary distance — an eye doctor can carry out this.

Individuals without a prescription can schedule an eye exam through a nearby Target Optical store from their website.

Learn how to interpret an eye prescription here.

Special offers

Target Optical offers several discounts for eyeglasses and contact lenses for both in-store and online purchases. It also provides discounts for American Association of Retired Persons members and students through UNiDAYS.

The company also offers a protection plan, which allows a $50 copay amount and $35 for 1 year’s servicing from the day after the 90-day guarantee lapses.


Target Optical offers a 90-day unconditional guarantee for its products. If a person wants to return an item, they can contact the company, which will send an email containing a prepaid return label. However, this policy does not apply to opened contact lenses.


Target Optical accepts Visa, American Express, Mastercard credit cards, Paypal, and Affirm for online payments. The company only accepts Target RedCard credit cards in-store.

People can also choose to split their payments into three installments, with no interest and hidden fees, through Affirm.


Target Optical provides free ground shipping, with an average delivery turnaround of 3–5 days. A person can also opt to get 2-day air shipping for an extra cost.


Target Optical accepts Flexible Saving Accounts, Health Savings Accounts, and most major vision plans both in-store and online. It accepts VSP Vision Care and MetLife for out-of-network insurance plans. Other people can submit their reimbursement claims from their insurance providers.

Individuals can also check their insurance benefit eligibility through their site and see if Target Optical accepts their insurance plans for online or in-store purchases.

The company only accepts some insurance plans in-store. A person can contact Target Optical if they do not see their listed plan.

Many eyewear retailers have online stores. Some alternatives to Target Optical include:

Learn more about how to buy glasses online here.

According to the World Health Organization (WHO), around 2.2 billion people are affected by blindness or vision impairment, with around half of these cases being preventable or still awaiting treatment. The Lancet projects that 1.1 billion people with farsightedness will grow to 1.8 billion by 2050.

The American Academy of Ophthalmology says that a person does not need to purchase designer frames to get suitable glasses, instead recommending that individuals invest in good quality lenses.

The Centers for Disease Prevention and Control (CDC) suggest the following steps to protect vision health:

Learn more ways to protect vision naturally here.

Target Optical sells a variety of vision products, including glasses, sunglasses, and contact lenses. Customers can purchase products either in-store or online.

People should ensure that they get the right prescription, find a frame that fits them, and invest in suitable quality lenses.