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TruHearing offers a selection of discount programs that people can use alongside their health insurance to make hearing aids more affordable. Individuals can choose from a selection of hearing aid styles during a consultation with a TruHearing provider.

This article discusses TruHearing’s reputation, its products, how it works, and how hearing impacts health.

TruHearing is a managed care provider established initially to respond to requests from health plans to help reduce hearing health costs to their clients.

The company states it can give people access to more affordable hearing aid options by partnering with insurance companies, hearing professionals, and hearing aid manufacturers.

People cannot purchase TruHearing’s products and services online. Instead, people can buy their hearing aids through over 6,400 brand-affiliated hearing healthcare providers nationwide.

TruHearing holds accreditation with the Better Business Bureau (BBB), and it gives the company an A+ rating. However, it has a 1 out of 5 stars customer rating, based on three reviews.

At the time of publication, TruHearing has resolved seven complaints on BBB over the past 3 years.

The reviews on the BBB website are all negative. Reviewers state that they received the wrong bills. One reviewer says that TruHearing gave misleading information, leading to their purchasing hearing aids too early, which, in turn, led to out-of-pocket costs to pay for hearing aids.

TruHearing offers two discount programs, three different ranges of hearing aids, and an app that can streamline appointments.

Please note, the writer has not tested these products. All information is research-based.

Discount programs

TruHearing’s discount programs are TruHearing Choice and TruHearing Select.

TruHearing Choice

This program allows people to purchase their hearing aids at a low, fixed price. TruHearing states that they can offer hearing aids to their customers at up to 60% of the retail price.

The company recommends people call to find out if their insurance provider allows them to use this discount program. Eligible Individuals can choose from a range of hearing aids.

TruHearing Select

This program allows people to receive their hearing aids with low copayments. A person’s insurance company will negotiate how much the copayments are.

TruHearing states that this discount program can lead to a significant reduction in a person’s out-of-pocket costs. TruHearing Select offers advanced and premium hearing aids.

Hearing aids

TruHearing also offers hearing aids in varying styles, colors, features, models, and technology levels. People cannot purchase these devices online. However, they can view the company’s hearing aid catalog.

Their styles vary from receiver-in-ear (RIC), behind-the-ear (BTE), in-the-canal (ITC), and in-the-ear(ITE) types and their variations, including invisible-in-canal (IIC) and completely-in-canal (CIC) hearing aids.

A hearing doctor affiliated with TruHearing will work with each individual to determine which hearing aid type is most suitable for the severity of their hearing loss, their lifestyles, and any other requirements.

Learn more about various types of hearing aids here.

TruHearing offers hearing aids from the following manufacturers:

The TrueHearing Choice program offers three hearing aid categories: standard, advanced, and premium, while TrueHearing Select offers the advanced and premium models only.

Standard hearing aids

According to the TruHearing Choice program, standard hearing aids work well in predictable environments, such as the home and workplace.

All standard hearing aids have the following features:

  • manual digital processing
  • adjustable speech enhancements and feedback cancellation
  • noise reduction
  • Bluetooth and wireless connectivity
  • rechargeable batteries
  • device app connectivity
  • Made For All (MFA) connectivity

These hearing aids have up to three programs and 16 channels. The TruHearing Choice plan offers many styles of hearing aid.

Advanced hearing aids

Both the TruHearing Choice and TruHearing Select programs offer advanced hearing aids. The company states that these hearing devices are suitable for noisier environments, such as in the office.

All advanced hearing aids have the following features in addition to the standard features:

  • motion sensors
  • automated digital processing
  • AI technology
  • dynamic soundscape processing

These hearing aids have up to four programs and 32 channels. TruHearing states that most styles of hearing aids are available under this plan, including RIC and BTE types.

Premium hearing aids

Premium hearing aids are available under both TruHearing programs. The company states that these devices are suitable for more challenging environments, such as places with large crowds.

In addition to the standard and advanced features, these hearing aids also offer:

  • premium automated digital processing
  • extra bandwidth to aid in speech and sound perception
  • own voice processing (OVP)
  • binaural directionality
  • SoundSense Learn
  • EchoBlock

These hearing aids have up to five programs and 48 channels. TruHearing states that all types of hearing aids are available, including instant fit.

TruHealth App

The TruHearing app allows people to adjust their hearing aid settings, change programs and channels, and connect their hearing devices to their smartphones. Additionally, people have access to teleconsultations and virtual appointments with their hearing healthcare professionals.

The TruHearing app is free to download for iOS and Android.

People who wish to use TruHearing’s services have to call the company. A personal consultant will check the person’s eligibility and health plan coverage.

After this, the company will make an appointment for the individual with a certified TruHearing provider. This provider will either be an audiologist or a hearing aid specialist near the person’s location.

During the appointment, the specialist will conduct a comprehensive hearing test to evaluate the person’s hearing loss. If the person needs hearing aids, they will discuss the person’s options and recommend hearing aids that fit their budget, lifestyle, and hearing needs.

The specialist will order the person’s hearing aids. Once the device is available, the specialist will fit and program the hearing aid for the individual. TruHealth will also process claims submissions on the person’s behalf.

A person is eligible for two free follow-up visits, excluding the first fitting within the year, for further adjustments if needed. Any extra visits to their provider may cost up to $65. However, some health plans may cover part of this cost.

Warranties and returns

All TruHearing products come with a 45-day trial period and a 3-year manufacturer warranty covering one-time loss and damage replacement and repairs.

Manufacturers will charge replacement fees for people who do not qualify for the warranty. People will also need to pay for shipping and any programming and fitting fees.


TruHearing accepts payment through cash, check, and major credit cards. People also have the option of financing through Allegro Credit or using their CareCredit card.

There are several ways in which people can receive financial assistance to pay for hearing aids.


Some children may be able to receive hearing aids or other assistive technology through their Individualised Education Program.


People of working age may be able to receive assistance and advocacy if they experience hearing loss. Each state in the United States has a vocational rehabilitation agency that can discuss a person’s options.

Hearing aid banks

Some local agencies may have hearing aid banks or know of other resources that may offer financial assistance to those who require hearing aids. Some states may also have a hearing aid loan system, where people can use hearing aids for a set amount of time.


States that have Medicaid may pay for the costs of hearing aids. Medicaid may cover all, part, or none of the costs of hearing exams, hearing aids, and follow-up care. People should check their Medicaid plan carefully.

Learn more about Medicaid here.

The World Health Organization (WHO) reports that around 430 million adults worldwide have disabling hearing loss, while over one billion young adults are at risk for permanent hearing loss.

An older survey found that those with hearing loss are also more likely to experience symptoms of depression, with 11.4% of participants with hearing loss having moderate-to-severe depression scores compared to 4.9% and 7.1% of participants with excellent and good hearing, respectively.

Additionally, a 2019 study found hearing loss has associations with falls, dementia, depression, and myocardial infarction. The researchers noted a 50% increase in depression and dementia in 5 years in those who have hearing loss.

Hearing loss is often due to age or exposure to loud noises. The Centers for Disease Control and Prevention (CDC) recommend people do the following to prevent noise-induced hearing loss:

  • avoid or limit exposure to very loud sounds
  • turn down the volume where possible
  • move away from loud noises
  • wear ear and hearing protection

A person who experiences symptoms of hearing loss, such as ringing in the ears and distorted or muffled hearing, should make an appointment with a hearing doctor.

The Federal Trade Commission advises people to seek professional hearing advice from:

  • otolaryngologists
  • audiologists
  • a hearing aid dispenser or specialist

The American Speech-Language-Hearing Association (ASHA) cautions people against purchasing ill-fitting, non-customized over the counter hearing devices. Risks of these devices include further damage and worsening of hearing loss.

TruHearing offers people affordable hearing aids through discount programs. People can call the company to discuss their options and find the best program for their requirements.

Several state and local agencies may offer financial assistance to help people purchase hearing aids. If a person is eligible for their state’s Medicaid insurance, they may pay only a portion of the costs.