In Europe, medication non-adherence costs governments an estimated €125 billion and contributes to the premature deaths of nearly 200,000 Europeans a year. The main reason for not taking medication was simple forgetfulness which was cited by 71% of those surveyed; followed by lack of belief that the medication was needed (20%) and the belief that the condition has improved and hence medication is not needed (16%), according to EFPIA's Annual Review of 2011 and Outlook for 2012.
To improve non-adherence, one of the biggest problems of this value-driven pharma environment, it is important to incorporate patient centricity regularities and to understand why it occurs. Firstly, understand your customer. Frankly, if you think of him/her as a person coming to get treatment, you are thinking in an old style in new era. According to an Ogilvy Common Health Blog from October 2014, the customer needs to be considered through the 4P framework: Prescribers (physicians targeted by reps), Payers (mostly insurance carriers), Patients and Policymakers (associations, government). A multi-perspective approach and creating links and relationships between stakeholders are very important.
Follow the patient on his journey with Fleming.'s Patient Adherence and Compliance Masterclass.
As the issue touches all stakeholders involved in healthcare, patients, patient associations, doctors, pharma experts from Sanofi, AstraZeneca, Novo Nordisk, Novartis and Teva, as well as many others will meet in Amsterdam on the 25th of February 2016.
The first event day will focus on understanding adherence from the patient's perspective. Attendees will learn how to prepare their organization for effective patient engagement and how to educate patients to make them confident about their treatment. During a focused spotlight session, four of our patient speakers will provide deeper insight into a day in the life of a patient with a chronic illness. The afternoon will give a closer overview of the role of digital media in medication adherence.
Improving adherence through sustainable stakeholder collaboration will dominate the second day of the event. Representative from Sanofi will introduce their award winning case study on Connecting nurses and many more!
To learn more about the topic and the event itself, visit our website.