Blood cancer charity Bloodwise has launched a new, free, specialist support line for blood cancer patients, after research highlighted an overwhelming need for more accessible information and emotional support throughout the cancer experience.

The dedicated Bloodwise Support Line, launched to mark World Cancer Day (Feb 4), will provide a single, easy point of contact for all blood cancer patients and carers at every stage of the cancer experience, from diagnosis to post-treatment. Highly trained staff will provide essential support over the phone, email, and social media.

Research commissioned by Bloodwise revealed that more than 8 out of 10 patients wanted help finding services and information relevant to them.

Reta Brownlow, Head of Patient Services, says: "We have identified that blood cancer patients are either not aware of or are just not accessing the support and advice they require, and even when they are getting the information, many are not satisfied.

"Our Support Line team exists to offer blood cancer-specific information and advice to everyone affected by the disease, and will help plug the gap in the provision of emotional support and practical advice that so far may have been missing, but is so important for this group of people."

Dr Dawn Harper, GP and TV medic best known for presenting Channel 4's Embarrassing Bodies, says: "As a GP I see first-hand the difference a reliable and personal source of support and advice can make to patients at these difficult times. This service from Bloodwise is an integral step in improving the support that blood cancer patients receive from the moment that they are diagnosed."

The Support Line team is available Monday to Friday, 10am to 4pm on 0808 2080 888 (Freephone) or at