A 'point' scheme was introduced for unrationed foods. Each person was allocated a number of points and a selected range of foods was given a point value. The consumer could choose how to spend these points.
Many people were better fed during wartime food rationing than before the war years. Infant mortality rates declined, and the average age at which people died from natural causes increased.
Eating PatternsThe wartime food shortages forced people to adopt new eating patterns. Most people ate less meat, fat, eggs and sugar than they had eaten before. But people who had a poor diet before, were able to increase their intake of protein and vitamins because they received the same ration as everybody else.
The 'National Loaf'The 'National Loaf' was introduced. It was made with more of the grain than was used in white bread, resulting in a brown load. White bread was no longer readily available and brown bread became the norm.
Ministry of FoodPart of the work of the Ministry of Food was to give advice to the British public about how to make the best of the food that was available. This included radio broadcasts, cookery demonstrations and recipe leaflets.
'Dr Carrot' and 'Potato Pete' were characters introduced to encourage people to eat home grown vegetables which were plentiful. Many people grew their own vegetables and kept hens to supplement their rations.