Low calorie, low fat, low carb ice cream, Breyers

Main Category: Nutrition / Diet
Article Date: 24 Jan 2005 - 13:00 PDT


Breyers ice cream has introduced the first light ice cream products for use as part of a low-carbohydrate diet. Breyers(R) CarbSmart(TM) Light Vanilla Fudge Sundae and Breyers(R) CarbSmart(TM) Light Chocolate Peanut Butter have half the fat, 40 percent fewer calories than regular ice cream* and 4g net carbs (per half-cup serving).

The new light flavors join Breyers(R) line of CarbSmart(TM) ice cream products first introduced in late 2003 and expanded last year. Although low- carb diets may have peaked, carbohydrate awareness is here to stay. Since their introduction, Breyers(R) CarbSmart(TM) ice cream products quickly became best-sellers throughout 2004 with four flavors among the top 10 new packaged ice cream.

"The new light products meet the needs of the many consumers who are customizing their low-carb diets by cutting back on fat as well as carbs," says Dan Hammer, Vice President of Marketing and Development, Good Humor- Breyers. "According to our own research, sixty-six percent of carb-conscious consumers are seeking products lower in fat. These new CarbSmart products are lower in fat than regular ice cream and indulgent-tasting, which makes them an ideal choice for carb-conscious dieters."

New Breyers(R) CarbSmart(TM) Light Vanilla Fudge Sundae pairs vanilla ice cream with crunchy chocolate-covered peanuts and a satisfying fudge swirl. Chocoholics can enjoy Breyers(R) CarbSmart(TM) Light Chocolate Peanut Butter, which combines chocolate ice cream with a thick peanut butter swirl.

New Breyers(R) CarbSmart(TM) Light products will be sold in supermarkets beginning in early February. A 1.75 quart container has a suggested retail price of $5.09.

* CarbSmart Light Vanilla Fudge Sundae: 5g fat and 90 calories per serving vs. CarbSmart Regular Vanilla Fudge Sundae: 13g fat, 150 calories per serving. CarbSmart Light Chocolate Peanut Butter: 5g fat and 100 calories per serving vs. CarbSmart Regular Chocolate Peanut Butter: 10g fat, 170 calories per serving.

Good Humor-Breyers Ice Cream, headquartered in Green Bay, Wis., is among the largest manufacturers and marketers of branded packaged ice cream and frozen novelties in the U.S. In the U.S., the company operates six manufacturing facilities and employs 2,400 people. Its well-known brands include Breyers(R) Ice Cream, Popsicle(R), Good Humor(R) and Klondike(R). Good Humor-Breyers is an operating unit of Unilever.

Unilever (NYSE: UL, UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline.

All of the preceding brand names are registered trademarks of Unilever. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico - generating approximately $11 billion in sales.

Source:
Unilever

• Additional
• References
• Citations