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Sports Medicine / Fitness News

Getting A Good Deal On Gym Membership

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Main Category: Sports Medicine / Fitness
Also Included In: Obesity / Weight Loss / Fitness
Article Date: 05 Jan 2009 - 2:00 PDT

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New Year is the time when many people decide to join a gym, or revisit a neglected gym membership, and in the current economic climate, gym owners will be concerned not only to attract new members but also to hold onto their existing ones, so now is a good time to get a good deal on your gym membership.

According to some of the media reports from the US, gym companies are "slashing prices" (LA Times, 5 Jan 09). These are interesting times from the market point of view because although many gym companies feel that the market is far from saturated, for many people gym membership is still a discretionary spend item, and in the short term at least, they may cut this from the family budget in favour of essentials.

Just before the credit crunch news broke, gym companies in the US were expanding vigorously. Matt Thompson, director of operations for Gold Gym (one of the biggest fitness center companies in the US) told a news agency reported via GMTN in October last year that he did not think the fitness market was by any means saturated:

"There's a lot of room," Thompson said. "The epidemic is obesity and the epidemic coming up is diabetes."

But that would seem to be a long term view, and more recent news suggests that gym companies are slashing prices in order to attract members in the short term.

Here are a few tips (some of them courtesy of the LA Times) on how to get a good deal from a new or existing membership package: From a budgetting point of view, if the cost of gym membership seems unaffordable, and yet you know it makes sense to invest in something that will help you get regular exercise and reduce your risk factors for obesity, diabetes, and other chronic long term illnesses, then look hard at your monthly outgoings. What can you cut back on? Perhaps fewer microwave meals and more fresh fruit and vegetables, simply prepared with a fresh protein dish? Or smaller portions? Mark all items on the list either Must have (essential) or Nice to have (non-essential). Put the gym membership down as a Must have and sacrifice some of the Nice to have items. Then review it in a year.

There is of course one more thing: once you join, make sure you actually go! Team up with a buddy or two if you find it hard to keep a commitment on your own: it's harder to break a commitment with someone else and you could also share costs like travel and private personal training.

Sources: LA Times, GMTN.

Written by: Catharine Paddock, PhD
Copyright: Medical News Today
Not to be reproduced without permission of Medical News Today




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