Facebook Use May Lead To Loss Of Self-Control
"Using online social networks can have a positive effect on self-esteem and well-being. However, these increased feelings of self-worth can have a detrimental effect on behavior. Because consumers care about the image they present to close friends, social network use enhances self-esteem in users who are focused on close friends while browsing their social network. This momentary increase in self-esteem leads them to display less self-control after browsing a social network," write authors Keith Wilcox (Columbia University) and Andrew T. Stephen (University of Pittsburgh).
Online social networks are having a fundamental impact on society. Facebook, the largest, has over one billion active users. Does using a social network impact the choices consumers make in their daily lives? If so, what effect does it have on consumer well-being?
A series of interesting studies showed that Facebook usage lowers self-control for consumers who focus on close friends while browsing their social network. Specifically, consumers focused on close friends are more likely to choose an unhealthy snack after browsing Facebook due to enhanced self-esteem. Greater Facebook use was associated with a higher body-mass index, increased binge eating, a lower credit score, and higher levels of credit card debt for consumers with many close friends in their social network.
"These results are concerning given the increased time people spend using social networks, as well as the worldwide proliferation of access to social networks anywhere anytime via smartphones and other gadgets. Given that self-control is important for maintaining social order and personal well-being, this subtle effect could have widespread impact. This is particularly true for adolescents and young adults who are the heaviest users of social networks and have grown up using social networks as a normal part of their daily lives," the authors conclude.
Keith Wilcox and Andrew T. Stephen. "Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control." Journal of Consumer Research: June 2013.
University of Chicago Press Journals
Please use one of the following formats to cite this article in your essay, paper or report:
University of Chicago Press Journals. "Facebook Use May Lead To Loss Of Self-Control." Medical News Today. MediLexicon, Intl., 14 Dec. 2012. Web.
6 Feb. 2016. <http://www.medicalnewstoday.com/releases/253936.php>
University of Chicago Press Journals. (2012, December 14). "Facebook Use May Lead To Loss Of Self-Control." Medical News Today. Retrieved from
Please note: If no author information is provided, the source is cited instead.
Contact our news editors
For any corrections of factual information, or to contact our editorial team, please see our contact page.
Copyright Medical News Today: Excluding email/sharing services explicitly offered on this website, material published on Medical News Today may not be reproduced, or distributed without the prior written permission of Medilexicon International Ltd. Please contact us for further details.