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Care/of are a monthly subscription vitamin brand that personalize vitamins for a customer’s individual health needs.

This article explores the Care/of brand and their reputation, what they have to offer, alternatives, and the benefits and risks associated with vitamin supplements.

Care/of were established in 2016 and have their headquarters in New York. In November 2020, Bayer announced a majority stake in the company.

Care/of offer personalized recommendations of vitamins and supplements to customers after they complete a short 5-minute quiz.

Care/of have an average customer rating of 4.6 stars out of a possible 5 on Trustpilot. Around 78% of their reviews award the company the full 5 stars. Positive reviews mention convenience. Negative reviews discuss problems with incorrect orders and shipping.

Care/of offer the following products:

Care/of ask customers to fill out an optional quiz on their website to help them decide which vitamins and supplements would suit them best. They ask about age, gender, and location. They also ask about specific conditions and what a person would like to focus on, such as sleep, brain, heart, digestion, and energy.

The Care/of company offer an app that helps customers to:

  • track their vitamins and supplements
  • find out how the vitamins and supplements work
  • manage their orders
  • receive new recommendations as their circumstances change

Care/of claim to offer full transparency about the research and establishment of each product. They also claim they are aware that not all products have scientific evidence to support their use and will try to be clear about this to customers.

They claim to be transparent about their supply chain, using high-quality ingredients that are sustainable and effective.

Care/of claim their customers can cancel or change their subscriptions at any time.

Benefits of personalized vitamin services may include:

  • Convenience: The subscription service means that supplements are automatically delivered to a customer’s home on a regular basis.
  • Routine: The different vitamins arrive in one package, so people may be less likely to forget to take a daily dose.
  • Health interest: With different supplements and vitamins available in one place, people may be more interested in some they may not have considered before.

The Food and Drug Administration (FDA) say that many supplements have clean, safe histories. They also state that millions of people in the United States consume daily vitamin and dietary supplements with no ill effects.

There are risks associated with personalized vitamin services:

  • Not FDA-regulated: The FDA do not require vitamin and supplement agencies to be FDA-regulated. This means the companies do not have to submit evidence about product effectiveness.
  • Some research suggests no health benefits: According to a 2016 study, taking certain vitamin supplements offers no benefits and can possibly be harmful to health.
  • Misleading health claims: Another study found that companies offering personalized vitamins may provide misleading or unreliable health claims and information.
  • Excess vitamin intake: The American Society for Nutrition caution that taking vitamins may increase the likelihood of getting more than the tolerable upper intake of some nutrients. This can lead to health risks.
  • Products are not doctor recommended: Although an online quiz can recommend a certain product for someone, this should not replace advice from a doctor or healthcare professional. The FDA recommend that a person should consult their doctor before using any supplement product.
  • Cost: Personalized vitamin services may be more expensive than non-personalized options.

A 2021 review of studies found that vitamin supplements do not have cardiovascular benefits. The review recommends that a healthy lifestyle and balanced diet is more beneficial.

Alternative personalized vitamin brands include:

  • Ritual: This vegan-friendly company offer multivitamins based on a person’s age and gender. Customers cannot customize any further than this.
  • Rootine: Rootine ask customers to complete a lifestyle quiz and offer an optional home DNA test for further personalized results.
  • Baze: Customers receive an at-home blood test. Baze then analyze the blood tests in their lab and offer personalized advice based on the results.
  • VitaFive: VitaFive offer gummy vitamins for people who may have difficulty swallowing pills. They do not offer a quiz or advice, but they do allow a person to customize their pack.

People may also wish to consider the use of multivitamins. These are usually just one tablet that contains the main vitamins and minerals most people need. They are usually taken once or twice a day.

Learn about the best traditional vitamin brands here.

How to choose the best personalized vitamins

A person should consider their budget when looking for the best personalized vitamin service. Some companies may offer “premium” products at an extra cost, but this does not necessarily mean they are better than other products.

People should also explore the company website before signing up for a subscription. They could search for disclosures regarding the safety and testing of the products. A person should also reconsider if they see ingredients such as food coloring or dyes, as these can outweigh the benefits of the vitamins.

New customers may also want to consider any trial periods, customer service, and the ease of canceling or changing a subscription.

Care/of offer a personalized vitamin and supplement subscription service. Customers can complete the quiz on their website to receive tailored advice on which supplements they should order.

A person may want to consider the benefits and risks of personalized vitamins before buying. Alternative products and brands are available.

The FDA suggest always consulting with a healthcare professional before using any dietary supplement.