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ROKA is a boutique online retailer that offers glasses, sunglasses, safety glasses, and more. The company tailors its eyewear products to athletes and those with an active or outdoor lifestyle.

This article reviews everything a person needs to know about ROKA and its eyewear products.

According to its website, ROKA came to life in Austin, TX, in 2013. Two swimmers started the brand in an attempt to create eyewear designed for optimal sporting performance.

ROKA designs all its own eyewear. On its website, a person will only find styles and designs that Roka engineers created. It has styles for men, women, and children, plus sunglasses and protective eyewear.

ROKA states that its glasses, sunglasses, and other items are designed for performance.

The company’s eyewear products use an ultra-lightweight nylon material, and it claims that its designs:

  • are almost fall-proof and will not slip from the face easily
  • are lightweight
  • resist fogging, sweat, and chemicals
  • withstand movement
  • avoid pressure points

ROKA sells its designs directly to the buyer. This means that there is no go-between company that could mark up prices. This sales model enables the company to maintain a more affordable product.

However, it also has an Amazon store in which a person may find many of its products.

The Better Business Bureau (BBB) gives ROKA an A+ rating, which is its highest. However, the company is not currently accredited with the BBB. It has two complaints and holds a 2-star rating out of a possible 5 stars.

Amazon reviews of the ROKA Halsey Performance Polarized and Non-Polarized Sunglasses for Men and Women give mostly positive feedback. From 19 reviews, these glasses score 4.9 out of a possible 5 stars.

ROKA offers a large selection of products through which a person may browse on its website. It has three broad categories of eyewear.

These are:

  • Glasses: With styles for men, women, and children, ROKA offers progressive lenses, readers, and protective eyewear.
  • Sunglasses: ROKA’s sunglasses offering includes various styles and prescriptions. There are also activity-specific varieties.
  • Blue light-blocking glasses: ROKA’s prescription and non-prescription glasses can block blue light emitted from the sun and some electronic devices. However, the American Academy of Ophthalmology does not recommend using blue light-blocking lenses due to the lack of evidence for their effectiveness.

ROKA’s other items include bags, goggles, wetsuits, and various training suits and equipment.

The company also offers an online method called Visibly. Visibly is an online vision test that takes about 10 minutes to complete and can provide a person with an updated eyewear prescription.

Learn how to interpret eyewear prescriptions here.

At-home trials

ROKA offers at-home trials for some of its prescription glasses, which allows a person to try the glasses for a while before committing to purchasing them.

The company charges a home trial fee for this, which is refundable if the person purchases the glasses within 30 days.


The company does not currently work with insurance companies for direct billing. However, it provides an itemized receipt that a person can use to submit a claim for reimbursement from their insurance provider.

A person should check with their insurer to see how much their plan will cover of their purchase, as some policies may not cover more than the basic lenses.

When purchasing from ROKA, a person should have a current and valid prescription ready so that they can enter the information when asked.

Those who need a new prescription or who want to try Visibly can use the service to update their prescription. There is a small fee for this service.

When purchasing ROKA glasses, a person who needs a prescription selects whether they would like progressive or single lenses. They can then select from different lens materials ranging from standard to ultra-thin and lightweight, which cost more.

Before entering their prescription information, a person can add blue light protection or transition lenses. Finally, they can upload their prescription, use Visibly to create a new one, or select the option to send the prescription later.

Warranties and returns policies

ROKA offers limited warranty and returns policy options. Individuals cannot return prescription eyeglasses, but they have 30 days to try out non-prescription eyewear and return it if they are not satisfied.

A person should review the company’s full returns policy before making a purchase.

ROKA offers a 2-year warranty on most of its products. The warranty includes issues with workmanship or materials.

For eyewear, the following are not covered:

  • lost or stolen items
  • item misuse or damage due to negligence
  • normal wear and tear, such as scratches or dents
  • damage due to chemicals

A person should read ROKA’s full warranty policy before purchasing any of its products.

Learn more about buying glasses online here.

ROKA offers prescription and non-prescription eyewear for both everyday use and for sporting activities. However, a person may be interested in considering other options.

The following are some alternatives to ROKA that a person may find helpful:

  • Warby Parker: This company offers custom designs and lenses directly to consumers, but it does not specifically cater to athletes or physical activities. Read more about Warby Parker here.
  • HILX: This company offers sunglasses and snowboarding goggles that compete with ROKA’s active lines.
  • MVMT: This company offers custom designs for sunglasses and eyeglasses.

Eye health is an important part of a person’s overall health. People should make sure that they schedule regular appointments with an eye doctor to check their eye health and vision.

Certain people are at higher risk of eye disease or poor eye health, and they should have eye exams more frequently.

Groups who should have more frequent exams include:

  • people who wear contact lenses
  • people with diabetes
  • people with high blood pressure
  • people with a family history of eye disease
  • people with an eye infection or injury

The American Optometric Association recommends the following schedules for eye testing:

AgeWhen at low riskWhen at high risk
18–39 yearsat least every 2 yearsat least every year
40–64 yearsat least every 2 yearsat least every year
65 years and aboveevery yearat least every year

Anyone with risk factors for eye disease should talk with an eye doctor to establish an appropriate schedule for their visits.

The Centers for Disease Control and Prevention (CDC) state that regular eye exams play an important role in detecting early signs of several eye diseases.

Some conditions that regular eye exams can help detect include:

  • Age-related macular degeneration: This is a slow loss of central vision due to natural aging.
  • Cataracts: These cause blurred vision and are a leading cause of eventual vision loss.
  • Glaucoma: This is a group of conditions that, without treatment, may cause optic nerve damage.
  • Diabetic retinopathy: This causes damage to the blood vessels in the backs of the eyes, which may lead to blindness.


People should use caution if they decide to use prescription renewal services such as Visibly.

These options can work well for people with lower prescriptions and those at lower risk of developing eye disease, but they should not take the place of regular and comprehensive in-person eye exams.

ROKA offers several frame colors and styles of eyewear. The company’s in-house designs include lightweight eyewear that meets various needs.

Its frames and glasses are specifically designed to stay in place during physical activity.

Alternative options are available, and a person may wish to explore other ranges before making a purchase.